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Performance Marketing Specialist

FARMEC SA
1 poziție
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Candidatul Ideal

What you must have:
  • Minimum of 3 years of digital marketing experience and extensive experience in managing in-house digital performance marketing;
  • Excellent knowledge of GA4, Google Ads, Facebook Ads, and we will like for you to also worked with top keyword research tools;
  • A strong economical approach regarding campaign performances, identifying sales attribution and cross-device rentability on the sale funnel;
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction;
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities;
  • Excellent Microsoft Office skills;
  • Bachelors degree Marketing/ Communication;
  • Strong oral and written communication skills;
  • Excellent analytical skills.

Descrierea jobului

Build your Career at Farmec
Farmec currently has a career opportunity for a Performance Marketing Specialist as part of our Online Sales business unit.
Our Performnace Marketing Specialist will be responsible for planning, optimizing, implementing and analyzing online sales and marketing campaigns for farmec.ro.
This position is key to the growth and success of our digital platform, and will be responsible for the top-to-bottom coordination of performance campaigns. The ideal candidate must possess an in depth understanding of Google platforms ( Google Ads, GA4, Google Tag Manager, Google Merchant Center) and have professional experience in Social Media ads management (Facebook, Instagram, TikTok, etc).
This role requires the ability to operate on both a strategic and tactical level, managing business growth by ensuring high and optimal usage of Google, Youtube and Social Media platforms in the market.

What we aspect for you to do:
  • Craft, manage and adjust PPC Pformance Campaigns in Google - Google Search, Pmax, Demand Gen, etc
  • Handle all aspects of PPC optimisation – keywords, bid management, writing and testing ad copies, extensions, and reporting.
  • Drive our Performance Campaign Strategy on Social Media
  • Traffic ad campaigns and build in ad serving platforms (Google Ads, Facebook/ Instagram/ TikTok ads manager and a few other third party platforms)
  • Conduct A/B product tests in ads to understand which products to sell best
  • Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Dive into GA4 to understand trends across advanced metrics for campaign, ad set, and ad performance, for the clear objective of improving costumer journey and ROAS.
  • Campaign maintenance and monitoring: track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying and shifting budget, estimating monthly costs and reconciling discrepancies.
  • Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Love to have a passion for sale driven landing pages, visual trends, SEO.
Benefits:
  • Competitive salary consist of a fixed part and a variable part (monthly performance bonus);
  • Prizes (in cash or products);
  • Occasional bonuses (holiday bonus, referral bonus, etc.), discounts at partner banks;
  • Dedicated training and growth opportunities;
  • Attractive work environment.

Descrierea companiei

“Sa fii vesnic tanar nu inseamna sa ai 20 de ani, inseamna sa fii optimist, sa te simti bine, sa ai un ideal in viata pentru care sa lupti si pe care sa ii cuceresti.” - Prof Dr Ana Aslan. FARMEC, prima si cea mai importanta companie romaneasca de produse cosmetice, si-a inceput povestea de succes o data cu nasterea laboratoarelor Molnar Moser, la Budapesta. Grija pentru frumos si respectul fata de traditie, sanatate si mediu inconjurator, completate de cercetare continua, originalitate si atentie fata de cerintele si nevoile clientilor, au facut din FARMEC un producator apreciat de-a lungul timpului.

Cu peste 120 de ani de experienta, activitatea FARMEC are astazi o larga recunoastere, atat in Romania, cat si la nivel global, produsele sale fiind exportate in tari din Europa, Asia si America de Nord. In prezent, portofoliul compaiei insumeaza cateva sute de produse, printre cele mai cunoscte game fiind: Gerovital H3 prof. dr. Ana Aslan, Gerovital H3 Evolution, Gerovital Plant, Aslavital, Farmec, Aslamed, Doina, Athos si Obsesie.

FARMEC dezvolta produse originale si de calitate recunoscute la nivel international, principiile active pe care le foloseste provenind in mare parte din natura: fructe hranitoare si bogate in vitamine, plante medicinale autohtone, argila din munti, la care se adauga ingrediente de ultima ora, testate de specialistii companiei si combinate in asa fel incat clientii sa primeasca ce e mai bun pentru frumusetea si sanatatea lor.

Traditia si prestigiul FARMEC sunt rezultatele eforturilor tuturor oamenilor ce lucreaza in companie, o echipa pasionata de ceea ce face si motivata, ce reuseste sa imbine cerintele inovative si cele de calitate la cele mai inalte standarde. Echipa FARMEC este ca o mare familie ce asigura continuitate in afacere si isi doresc atragerea de noi colegi valorosi, la fel de implicati si pasionati de ceea ce vor face.

Alatura-te echipei FARMEC, pentru a ne sustine in a continua sa transmitem generatiilor viitoare increderea in fortele proprii, in posibilitatile de crestere si spiritul antreprenorial romanesc. Te invitam sa ne vizitezi pe: www.farmec.ro https://www.instagram.com/farmec/ https://www.youtube.com/watch?v=gZx5z3NXwzc&feature=youtu.be https://twitter.com/farmec

Publicat 16 Apr. 2024 Reactualizat 29 Apr. 2024 Expiră 16 Mai 2024
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