Paid Search Specialist

We are looking for a passionate and data-driven Paid Search Specialist with a strategic mindset and hands-on experience managing and optimizing paid media campaigns. The ideal candidate is analytical, organized, and proactive — someone who can lead by example, drive measurable results, and support a high-performing team.

You should have a solid understanding of Google Ads, and other paid search platforms, as well as experience with performance analysis, budget pacing, forecasting, and optimization strategies

What You'll Do:
20% - Manage performance across the team. Develop strategies to optimize and drive results.
20% - Analyze workloads to ensure efficient resource allocation and task prioritization.
20% - Provide consistent and effective support to supervisor on performance and team concerns.
15% - Create, implement, track, analyze and optimize Paid Search campaigns.
15% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
10% - Lead portions of weekly calls with the team, communicating priorities and goals for the week.

Job description
Tasks specific to the role – roughly 40-hours work week

• Daily Pacing
  • Ensure all accounts are pacing to their allotted budget. Identify accounts with low and high pacing. Work with the team to correct.
• Daily Performance
  • Ensure all accounts are meeting KPIs. Identify performance outliers. Work with the team to correct.
• Weekly Goals
  • Review the team's goals for the week and ensure important and timely items are prioritized.
• Weekly Optimizations
  • Review the team's optimization tasks and checklists. Ensure appropriate adjustments are being made.
• Weekly Team Call
  • Lead a call with the team to check in on goals for the week, establish priorities, and discuss any team business.
• Monthly Analysis and Forecasting
  • Review accounts for the upcoming month and establish expectations and goals.
• Account Reporting
  • Review account reports and ensure insights and callouts are effective and valuable. Work with the team on improving as needed.
• Account Management
  • Act as primary or supporting specialist on 3-4 paid search accounts

Benefits include:

• Certifications Support – We encourage and support professional certifications in your area of expertise.
• Competitive Compensation – Rewarding performance and flexibility based on results.
• Company Culture – We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Career Growth – Direct access to agency leadership and opportunities for advancement.
• Meal Tickets and a Regina Maria subscription for your health and wellbeing

Lamark Romania (Upward International SRL) is a fast-paced growing company that takes young, talented go-getters and turns them into awesome professionals. Lamark Romania is part of Lamark Media, an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark Media was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. If you feel you’re the right fit for the job and company culture, we’re waiting for your resume.