Senior/ Mid PPC Expert

• Strategic PPC Development: Develop and implement effective PPC strategies across various platforms, including Google Ads, Bing Ads, and social media advertising (Facebook Ads, LinkedIn Ads, etc.).
• Campaign Optimization: Manage and optimize PPC campaigns, ensuring continuous improvement in performance metrics such as CTR, conversion rates, and ROAS.
• Keyword Research: Conduct comprehensive keyword research, refining lists based on performance data, and providing recommendations for expansion or refinement.
• Creative Development: Craft compelling ad copy and engaging creative assets aligned with campaign objectives and target audience.
• Landing Page Optimization: Collaborate with the marketing team to optimize landing pages for conversion, offering recommendations for improved user experience.
• A/B Testing: Set up and analyze A/B tests to identify optimal campaign settings, ad variations, and landing page elements.
• Performance Reporting: Generate regular reports on campaign performance, presenting key metrics, insights, and improvement recommendations to the marketing team.
• Industry Trends: Stay abreast of the latest trends in PPC advertising, search engine algorithms, and digital marketing best practices. Implement new strategies to drive results.

• Proven experience managing PPC campaigns across multiple platforms.
• Strong understanding of PPC concepts, best practices, and industry trends.
• Proficient in using PPC tools and platforms (Google Ads, Google Analytics, etc.).
• Solid analytical skills with the ability to interpret and analyze campaign performance data.
• Experience with A/B testing and conversion rate optimization.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Certifications such as Google Ads Certification or Bing Ads Accreditation (preferred

Square Ventures is a marketing agency and product company focused on digital assets. We design, develop and promote digital products and marketing services. The company offers a mix of marketing, advertising, and advisory services.