Product Manager - Ewopharma

Profile:
Key Requirements:

• Education: University degree, preferably in Marketing, Business, Pharmacy, or a related field.
• Experience: Minimum 3 years of experience in the pharmaceutical industry in brand management, ideally with consumer health products.
• Pharmaceutical Knowledge: Solid understanding of pharmaceutical marketing, regulatory landscape, and brand development
• Excellent organizational skills, with the ability to manage multiple projects and collaborate effectively with cross-functional teams.
• A dynamic, energetic individual with a proactive mindset and the stamina to thrive in a fast-paced environment.
• A stable, committed professional who is looking to grow and evolve in a key, long-term role within the company.
• Strong written and spoken English (advanced level) – essential for internal and external communication.
• High proficiency in Microsoft Excel, with the ability to work efficiently with data and reporting tools.
• Strong analytical and strategic thinking abilities.
• Excellent verbal and written communication skills.
• Confident decision-making and problem-solving capacity.
• Collaborative attitude, combined with a strong sense of responsibility and attention to detail.

The future Product Manager will report directly to the Marketing Manager (Consumer Health) and will be mainly responsible for the strategic development and operational execution of marketing plans for assigned pharmaceutical products, with a strong focus on brand management and market growth. Reporting directly to the line manager, the Product Manager will coordinate cross-functional activities, manage agency collaborations, and support the commercial success of key products in both the Romanian and Moldovan markets.

Main Responsibilities:

• Provide Develop and execute annual marketing plans for the assigned pharmaceutical products in accordance with company policies and budget frameworks.
• Build and implement comprehensive brand strategies, including investment and communication plans.
• Oversee marketing campaigns, analyze outcomes, and initiate corrective actions to meet objectives and profitability targets
• Monitor product distribution quarterly; propose and implement corrective actions for KAN and retail channels.
• Prepare accurate product forecasts to guide import activities and avoid overstocking and unnecessary costs.
• Drive market development by increasing or maintaining market share for assigned products.
• Identify opportunities within the Romanian and/or Moldovan pharmaceutical markets and develop responsive strategies.
• Monitor competitor activities, strategies, and market shifts to maintain competitive positioning.
• Develop product launch strategies and conduct competitive analyses as requested by the line manager, external partners, or Swiss headquarters.
• Plan, execute, and monitor promotional and commercial initiatives, ensuring objectives are met.
• Manage collaborations and negotiations with advertising and market research agencies; ensure quality in promotional materials and services.
• Supervise market research activities and select suitable methodologies when needed.
• Provide ongoing support to the sales team, including training on product information, clinical updates, and promotional messaging.
• Ensure clarity and consistency in responses to field inquiries and materials used by medical representatives.
• Monitor marketing and trade budgets monthly, ensuring efficient allocation and cost control.

Our Client

Ewopharma is the innovative partner for the marketing of pharmaceuticals and consumer health products in Switzerland and Central Eastern Europe. Their state-of-the-art market access and marketing capabilities enable them to access and develop new markets with innovative, reliable, high-quality therapies and products.

They systematically improve their Rx range in addition to their own brands and those of their partners. They promote the consumer health side of their business through the targeted marketing of their own brands and of a selection of strong partner brands.

Reliability, quality and empowerment shape every aspect of their company. They are professional and competent in their dealings with their customers and business partners.

As a Swiss company, they strive to embody the values associated with their country and people. They do what they say by adhering to deadlines and agreements made, as well as providing high-quality, reliable performance with excellent quality. Just like Switzerland, they bring together the stability afforded by their long history and the flexibility ensured by a modern agile approach and efficient decision-making processes.

Ewopharma concentrates on two core business units; pharmaceuticals and consumer health. In line with their company values, it is their objective to bring much-needed state-of-the art treatments to patients and consumers. They do so by building bridges for pharmaceutical companies and brands from across the globe to access our markets in Central Eastern Europe and Switzerland. They develop and implement successful go-to-market strategies for specialty, rare diseases and hospital drugs as well as consumer health products.

Our client aims to strengthen the marketing function within the Consumer Health division and has initiated a recruitment and selection process for the position of Product Manager.