AFI Cotroceni is looking for an enthusiastic, creative and results-oriented Marketing Specialist to join our Marketing team and contribute to the success of one of Romania's leading shopping destinations.

This role offers the opportunity to work on a wide range of marketing projects, integrated campaigns, events, activations and brand initiatives designed to enhance customer experience, increase footfall and engagement, and support the commercial objectives of the shopping center.

If you enjoy bringing ideas to life, managing multiple projects and working in a dynamic environment where no two days are the same, we would love to hear from you.

Location: AFI Cotroceni, Bucharest
Work model: Full-time, on-site
Contract: Fixed-term employment contract for 2 years

Key Responsibilities:

• Plan and implement online and offline marketing campaigns, from briefing and coordination to execution and performance evaluation.

• Coordinate marketing campaigns, events, activations and promotional projects within AFI Cotroceni.

• Work closely with creative, media, digital and PR agencies, preparing briefs, reviewing proposals and following projects through delivery.

• Contribute to the development and coordination of content for social media, websites, digital campaigns and other communication channels.

• Collaborate with tenants on store openings, promotions, events, campaigns and joint marketing initiatives.

• Coordinate the development and implementation of promotional materials, branding elements and in-mall communication.

• Monitor campaign performance and relevant KPIs, prepare reports and provide recommendations to improve future activities.

• Follow retail, consumer and digital marketing trends, competitor activity and customer behavior, bringing new ideas for campaigns, activations and customer engagement.

• Support the monitoring of marketing budgets and coordinate project-related activities with suppliers, including quotations, contracts, purchase orders and supporting documentation.

• Ensure that all assigned projects and communication materials are aligned with AFI Cotroceni's brand identity and communication standards.

• Stay up to date with market trends, consumer behavior, retail developments, and best practices in shopping center marketing.

What we are looking for:

• University degree in Marketing, Communication, Public Relations, Business Administration or a related field.

• Minimum 3 years of relevant marketing experience, preferably in retail, shopping centers, consumer marketing or a creative/media/digital agency.

• Hands-on experience with integrated marketing campaigns, digital marketing, social media, events and BTL activations.

• Good understanding of digital channels, content marketing and campaign KPIs.

• Experience working with creative, media, digital or PR agencies.

• Strong project management and organizational skills, with the ability to manage multiple projects and deadlines.

• Creative mindset, attention to detail and a results-oriented approach.

• Strong communication and interpersonal skills.

• Very good English, both written and spoken.

• Good command of Microsoft Office; experience with CMS, social media and digital marketing tools is an advantage.

What We Offer:

• Competitive salary package in compliance with your professional expertise

• Annual performance bonus and Christmas bonus.

• Meal vouchers, gift vouchers, and holiday vouchers.

• Private health insurance and medical subscription.

• Working schedule: Monday to Thursday, 09:00 - 18:00, and Friday, 09:00 - 15:30.

• The opportunity to work for a leading real estate brand and contribute directly to the marketing of one of the most dynamic shopping destinations in Bucharest.

• A role with exposure to integrated campaigns, events, digital marketing, tenants and major consumer brands.

• A dynamic work environment and the opportunity to work with an experienced marketing team.

Please note: As part of this role, occasional participation in marketing events, activations, and promotional campaigns outside regular working hours, including evenings and weekends, may be required.

If you believe this opportunity is the right fit for you, we would be delighted to receive your application and learn more about your experience and aspirations.

HR department contact

Email: andreea.barbieru@afi.global