Marketing Specialist

• Minimum 3 years of experience in PPC advertising, working on B2C, B2B campaigns
• Experience in working with popular PPC ad platforms (e.g. Google, Facebook, Bing)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
• Quick learner who goes the extra mile to meet or exceed internal professional development requirements
• Excellent communication skills, both written and verbal
• Attention to detail
• Tactical and strategic critical thinking with the ability to turn digital marketing analysis and insight into action
• Certifications are a plus

• Proven SEO experience -- min. 2 years of experience in successfully developing and executing SEO strategies
• In-depth experience with website analytics tools (e.g. Google Analytics, Google Search Console)
• Knowledge of ranking factors and search engine algorithms
• Familiarity with WordPress or other CMS
• Hold an analytical skillset, capable of forecasting and identifying trends and challenges

• Proven work experience as a Content Writer (including minimum 1000+ words/article)
• Portfolio of published articles
• Experience with Content Management Systems (e.g. WordPress)
• Good understanding of SEO best practices
• An intimate understanding of all phases of the marketing funnel
• You get your kicks from figuring out how everything you write will bring in more clients
• You’re a master of both written and verbal communication, specifically in English

• Build, launch and optimize PPC campaigns;
• Handle, review, and perform daily account responsibilities associated with the accounts you manage;
• Conduct keyword research;
• Optimize bids, quality score, and other important account metrics;
• Write effective ad copies;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
• Track KPIs and generate weekly and monthly client reports;
• Keep pace with search engine and PPC industry trends and updates;
• Monitor and evaluate search results and search performance across the major search channels;
• Work closely with the other team members to meet client goals.

• Perform ongoing keyword discovery, expansion, and optimization
• Conduct competitor research
• Create and execute effective SEO strategies
• Analyze client sites for areas that can be improved and optimized and recommend changes to website architecture, content, linking, and other factors
• Develop and implement link-building strategies
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor, analyze, and create monthly reports on key metrics
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Stay up-to-date on SEO trends, best practices, and search engine updates
• It’s a big plus if you can write compelling content tailored to the target audience and powerful CTAs to convert website visitors.

• Conduct keyword research for your article’s keyword, to guarantee the best SEO optimization and UX
• Develop different content types, including email, blogs, white papers
• Proofread the articles before publication
• Handle all on-page SEO optimization elements for said articles
• Review older pieces of content on the blogs you write for (to improve UX, CTAs, SEO optimization, etc)
• Read other blogs to improve your writing style
• Collaborate with web developers to ensure SEO-friendly practices for your blogs
• Monitor organic traffic, time on page, and conversion events for your blog posts
• Keep your content industry knowledge fresh and up-to-date

Wesrom is an ethical multinational corporation focused on helping organisations leave an ever-greater positive impact. The company operates in three distinct sectors through its independent business units: Wesrom Engineering, Wesrom Digital, and Wesrom Consulting.

Amongst other distinguishing factors, our clients love us because of our obsession of aligning all services towards the attainment of tangible results. Our scope is to partner with other equally passionate organizations and help them reach ever greater levels of success throughout all their operations.