Internship – HEINEKEN Brand Building Capabilities

"This experience showed me how great brands are built and grown across markets around the world."

The internship

Are you passionate about brands, design and creativity? Curious about how some of the world's most iconic brands are built and managed across diverse markets? Want to understand how global marketing strategies are translated into real business impact?

Then this is your opportunity to gain hands-on experience at one of the world's leading FMCG companies.

As a Global Brand Building Intern, you'll join the Global Commerce University (GCU), a team that helps bring HEINEKEN's marketing vision to life. Working with marketing teams from around the world, you'll support initiatives that help marketers develop the skills, tools, and frameworks needed to grow brands and drive commercial success.

As part of this team, you'll have a unique opportunity to work behind the scenes of global marketing. You'll gain exposure to how marketing strategies are shaped, how best practices are shared across markets, and how HEINEKEN enables marketers around the world to build stronger brands and create meaningful consumer connections.

• Support the delivery of global marketing initiatives, learning experiences, and engagement campaigns
• Create compelling content, presentations, and storytelling assets that bring marketing and brand-building to life
• Communicate marketing priorities, tools, and best practices to teams around the world
• Collaborate with global stakeholders to coordinate projects, events, and key marketing moments
• Support the delivery of masterclasses, e-learning, and programs that help marketers grow and succeed
• Maintain and improve marketing platforms, resources, and communication channels
• Use feedback and engagement data to continuously enhance marketing experiences and content effectiveness
• Partner with senior marketers to support the rollout of strategic initiatives across global markets

Your new team and workplace

During your internship, you'll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we'll make sure you get the guidance that suits you.

You'll join an international, collaborative team that is passionate about marketing excellence and continuous improvement. You'll gain exposure to global marketing leaders, work on projects with real business impact, and learn how one of the world's leading brand portfolios is supported at scale.

What a day in the internship could look like

After your morning coffee, you'll catch up with the team and check what's on the agenda for the day. One moment you might be working on communications deployment, the next you're supporting an upcoming masterclass or event. Throughout the day, you'll collaborate with marketers from around the world, share best practices, and help bring learning experiences to life. Whether you're updating platforms, designing a new suite of assets, analysing feedback to improve engagement, or supporting the rollout of a new global initiative, no two days are quite the same. Alongside your day-to-day projects, there are plenty of opportunities to learn, network, and gain exposure to how global marketing works behind the scenes.

The unique you!

We're looking for someone who is genuinely excited about marketing, brands, and understanding what drives consumer and business growth. You bring:

• Passion for marketing, brand growth, and commercial impact
• Curious about how global brands grow across markets and consumer audience
• Strong storytelling, communication, and stakeholder management skills
• Highly organized, proactive, and confident taking ownership of projects
• Interested in marketing strategy, media, innovation, and business growth
• Design savvy, with experience using AI, Canva, video editing, and brand governance tools
• Proficient in PowerPoint, Excel, Teams, and other Microsoft Office applications; comfortable supporting studio shoots and creative production.

Even if you feel you don't meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.

   1. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
   2. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.

2. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.

3. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you'll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

• A full-time internship, starting on February 1, 2027
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Interested?

You can easily apply via the green "Apply Now" button. In addition to your CV, please include a motivation letter with your application, as we are very curious to hear your story and why this internship appeals to you. The hiring team will get back to you as soon as possible, but please note that the timeline may vary per internship vacancy.

Bring your true self

We know AI is part of today's world, and chances are, you might use it while preparing your application. That's absolutely fine. Just remember, we're genuinely curious about you. So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That's what we value most and what helps you stand out.

If you have any questions about the vacancy, feel free to reach out via [email protected].

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.

Want to know more about our company? Click here.

Curious what working at HEINEKEN looks like? Have a peek on our Instagram or Facebook!