Commercial Strategy Development Manager

Do you have a passion for strategy, business growth, and working with people from different cultures and markets? Do you enjoy solving complex business challenges and helping teams make better commercial decisions? Then this could be your next move.

As a Commercial Strategy Development Manager, you will work with OPCOs around the world to build stronger commercial strategies and unlock growth opportunities, leveraging HEINEKEN's best-practice solutions, tools and frameworks.

No two projects are the same. One week you could be helping a mature market unlock new sources of growth, while the next you might be working with a fast-growing market that is building the capabilities needed for its next stage of development.

You will work in partnership with local, regional and global teams, and sometimes external consultants, to deliver the work in an OPCO or across OPCOs, through 4 key phases that define: 1) Shared Reality; 2) Where to Play Choices; 3) How to Win; 4) Capability and Execution Plan.

As part of the Commercial Strategy Development team, you will help OPCOs make better commercial decisions that are aligned with Regional and Global stakeholders across the business.

Your responsibilities include:

• Partnering with HEINEKEN markets to develop multi-year commercial strategies and growth plans;
• Leading workstreams that combine insights from Sales, Marketing, Finance, Revenue Management, and Consumer Insights;
• Planning, designing and facilitating workshops that drive alignment and decision-making across 4 key phases (Shared Reality; Where to Play; How to Win; Capability/Execution).
• Translating complex data and business challenges into clear recommendations;
• Coaching and aligning teams throughout the strategy development journey;
• Helping markets turn strategy into action and deliver change;
• Leveraging and strengthening HEINEKEN's best-practice solutions, tools and frameworks.

You enjoy working with people just as much as working with data. You understand that strategies only create value when people believe in them and act on them.

You are comfortable bringing different perspectives together and turning complex information into a clear direction. You can influence stakeholders without relying on hierarchy and know how to create alignment around a common goal.

Furthermore, you bring:

• A university degree;
• Around 5-10 years of experience in strategy, marketing, commercial roles, consulting, consumer insights, revenue management, or a related field;
• Strong analytical skills and the ability to connect information from different sources into a clear story;
• Experience managing complex projects involving multiple stakeholders;
• Excellent communication and presentation skills;
• Fluent English, both written and spoken;
• Enthusiasm for international travel and working across different markets and cultures. Depending on the project portfolio, travel can be a significant part of the role. During a typical strategy project, you may spend up to 30% of your time working in-market.

In addition, you recognize yourself in the following:

• Curious, collaborative, and eager to learn;
• Strong at influencing and motivating people;
• Comfortable working across cultures and business environments;
• Humble and focused on helping others succeed;
• Strategic in your thinking, but practical in your approach.

If you are excited about this opportunity, we encourage you to apply. It is not a problem if you do not meet every requirement. Maybe you bring valuable experience that we have not yet considered. If you are eager to learn and continue developing yourself, you could be a great fit for this role.

Applying is easy: submit your updated CV and show us why you are a great fit for this role. Want to stand out? Feel free to include a short motivation letter. We look forward to receiving your application.

Do you have any questions? Please contact Cees-Jan Edel, Talent Acquisition Business Partner, via [email protected].

The closing date for this vacancy is 26 November After the closing date, we will review all applications and aim to provide feedback within 5 working days. Cheers!