Coffee Ambassador

Coca-Cola HBC Romania is the leader of the non-alcoholic beverage companies in Romania, top exporter, top employer and most sustainable company as externally recognized for 8 years in a row. Our company employs around 1500 people and serves 8.4 million people with a unique portfolio of quality brands.

If you’re ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead, join us at Coca-Cola HBC.

We Play to Grow and Win, Do you?

Role Purpose:
To build and maintain strong partnerships with coffee distributors and HoReCa & At Work clients, ensuring full market coverage, high service standards, and continuous business growth. The role drives performance through client acquisition, equipment management, and execution of promotional strategies, contributing to the overall success of the coffee category.

Key Responsibilities:

• Ensure full coverage of the assigned area.
• Evaluate and prioritize coffee machine models for new locations.
• Monitor performance of clients and resolve issues.
• Facilitate POS retention and ensure contractual coffee volumes are met.
• Analyze the potential of new clients and develop growth plans.
• Identify new Away from Home locations for coffee offerings ( HoReCa, At Work, Retail Coffee corners, Gas Stations Coffee corners).
• Present coffee offerings with strong product and equipment knowledge.
• Lead contract negotiations and oversee signing processes.
• Drive market development and achieve key business indicators (KBIs).
• Participate in cross-functional meetings to resolve channel-specific issues.
• Manage coffee machine scanning and allocation at client and distributor level.
• Manage light technical intervention and preventive maintenance.
• Participate at installing & retrieving equipment in/from the market.

Essential Criteria:

• Bachelor’s degree
• Minimum 2–3 years of experience in Sales
• Experience in FMCG or Coffee industry preferred
• Strong planning and decision-making abilities, persuasive communication, and negotiation skills
• A customer-centric mindset combined with a focus on achieving results
• Fluency in English (written and spoken)
• Advanced proficiency in MS Office (Excel, PowerPoint, Word)

Diversity, Equity & Inclusion:
At Coca-Cola HBC, we benefit greatly from the skills, experience and dedication of the diverse people who work with us. We expressly welcome applications from people with disabilities, different genders, ages, different sexual identities and with different ethnic backgrounds. We take a leading role in the area of corporate social responsibility and, with our corporate culture and our diversity & inclusion network, create "come as you are", a working environment that offers the space for diversity and equal opportunities – in the application process and throughout the entire employment relationship.

Sustainability:
Our sustainability strategy has been endorsed at the highest level in our business and is embedded into all our operations.
Our sustainability strategy focuses on seven major areas: climate, packaging, water, ingredients, nutrition, people and communities, and biodiversity. It is underpinned by a set of external commitments known as Mission 2025, further amplified by commitments to achieve a Net Zero carbon footprint by 2040 and net positive biodiversity by 2040.
In 2024, we continued to build our capabilities, collaborate and learn from our experience to build a strong and resilient business that is opening up a more sustainable future.
We are proud to remain global industry leaders in sustainability this year, with leading scores and rankings in ten of the most-recognized ESG ratings. We were ranked as the world’s most sustainable beverage company in the Dow Jones Best-in-Class Indices for the eighth time. We believe our success comes from continuously evolving our business model to deliver growth and taking a strategic approach to sustainability. This approach allows us to both grow and make our business more resilient.

Only eligible candidates will be contacted, in a maximum of 2 weeks. All information will be treated as strictly confidential.

La Coca-Cola HBC, avem o pasiune puternică de a crește și câștiga împreună. Suntem foarte dedicați creșterii individuale, de echipă și organizaționale, eliberându-ne adevăratul potențial.