Category Manager - Frames & Sun

The Category Manager Frames & Sun is responsible for defining and executing the product strategy for the Frames and Sunglasses categories, with the objective of maximizing sales, margin, and commercial relevance across the retail network. The role combines portfolio strategy, product selection, and pricing policy, in close collaboration with Supply Chain, Buying, Marketing, and Retail teams.

Key responsibilities

• Defines the category strategy for Frames and Sunglasses, aligned with the company’s commercial objectives
• Builds and manages the portfolio structure (entry, core, premium)
• Establishes the role of each brand and subcategory within the overall assortment
• Proposes initiatives to optimize the product mix based on commercial performance
• Coordinates product and collection selection for Frames and Sunglasses
• Collaborates with Buying and Supply Chain teams to validate volumes and launch timelines
• Analyzes the performance of existing products and decides on delistings or portfolio adjustments
• Ensures assortment consistency across channels and store formats
• Defines and maintains the pricing policy for the Frames and Sunglasses categories
• Works with the Pricing team to set list prices, discounts, and promotional campaigns
• Monitors ASP, GM%, and price elasticity
• Ensures market competitiveness without compromising margin objectives
• Works closely with Supply Chain on forecasting, availability, and stock rotation
• Collaborates with Retail and VM to ensure proper implementation of the product strategy in stores
• Provides input to Marketing for campaigns, launches, and commercial communication
• Interacts regularly with the Data Analyst for category KPI analysis
• Tracks key KPIs: sell-through, ASP, GM%, stock, rotation, discount
• Identifies commercial risks and opportunities and proposes corrective actions
• Prepares analyses and presentations for management

Required qualifications

• University degree, preferably in economics, business, or marketing
• Minimum 3–5 years of experience in Category Management, Product Management, or Buying
• Relevant experience in non-food retail, fashion, optical, or FMCG is an advantage
• Strong knowledge of pricing, product portfolio management, and commercial analysis
• Experience working with commercial KPIs and data-driven decision-making

Required skills & competencies

• Strategic thinking and results orientation
• Strong analytical and data interpretation skills
• Ability to coordinate and collaborate cross-functionally
• Attention to detail and disciplined execution
• Strong communication and presentation skills
• Advanced Excel skills; ERP experience is an advantage
• Advanced English proficiency

What we offer

• A key role within a retail organization undergoing significant transformation
• Direct visibility into the commercial performance of managed categories
• Close collaboration with top management and decision-making teams
• Competitive compensation package and professional development opportunities

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