Candidatul Ideal
Skills, Knowledge, Qualifications, and Experience:
•Minimum 3 years of experience in brand or marketing management, ideally in a regulated or science-driven industry (e.g. pharmaceuticals, medical devices, consumer health, food supplements, etc. )
•Experience in vaccines, public health or prevention is welcome, not required
•Proven track record in developing and executing marketing strategies
•Strong project management and multitasking abilities
•Proficient in multichannel/omnichannel marketing, including digital strategies
•Exceptional communication and influencing skills
•Enthusiastic, adaptable, and committed to continuous learning
•Expertise in stakeholder engagement and collaboration
•Resilient and proactive in driving change
•Fluent in English
•Minimum 3 years of experience in brand or marketing management, ideally in a regulated or science-driven industry (e.g. pharmaceuticals, medical devices, consumer health, food supplements, etc. )
•Experience in vaccines, public health or prevention is welcome, not required
•Proven track record in developing and executing marketing strategies
•Strong project management and multitasking abilities
•Proficient in multichannel/omnichannel marketing, including digital strategies
•Exceptional communication and influencing skills
•Enthusiastic, adaptable, and committed to continuous learning
•Expertise in stakeholder engagement and collaboration
•Resilient and proactive in driving change
•Fluent in English
Descrierea jobului
Role Overview:
As the Brand Lead, the role will direct the growth and launch strategies for one of Pfizer's Primary Care brands. The role encompasses strategic planning, execution, and cross-functional collaboration to drive brand excellence.
Key Responsibilities:
•Craft and implement comprehensive marketing plan tailored to local market dynamics for the brand in the assigned Primary Care portfolio
•Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Department
•Drive execution of customer-facing strategies and tactics
•Collaborate with Medical teams to educate KOLs on pioneering research and unique product features
•Strategically managing brand budgets to optimize market potential and revenue growth
•Identify and capitalize on market-specific opportunities to enhance brand performance
•Innovate existing business models to boost revenue, market share, and income
•Lead cross-functional teams to support strategic business objectives
•Cultivate relationships with key stakeholders to drive brand success
•Monitor brand performance, implementing corrective measures aligned with Primary Care objectives
•Ensure compliance with company policies, Pfizer values and SOPs , and global regulatory standards
Work Location Assignment: Hybrid
•competitive salary rate and social package
•wide opportunities for professional development
As the Brand Lead, the role will direct the growth and launch strategies for one of Pfizer's Primary Care brands. The role encompasses strategic planning, execution, and cross-functional collaboration to drive brand excellence.
Key Responsibilities:
•Craft and implement comprehensive marketing plan tailored to local market dynamics for the brand in the assigned Primary Care portfolio
•Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Department
•Drive execution of customer-facing strategies and tactics
•Collaborate with Medical teams to educate KOLs on pioneering research and unique product features
•Strategically managing brand budgets to optimize market potential and revenue growth
•Identify and capitalize on market-specific opportunities to enhance brand performance
•Innovate existing business models to boost revenue, market share, and income
•Lead cross-functional teams to support strategic business objectives
•Cultivate relationships with key stakeholders to drive brand success
•Monitor brand performance, implementing corrective measures aligned with Primary Care objectives
•Ensure compliance with company policies, Pfizer values and SOPs , and global regulatory standards
Work Location Assignment: Hybrid
•competitive salary rate and social package
•wide opportunities for professional development
Descrierea companiei
Working together for a healthier world Founded in 1849, Pfizer is the world's premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support.
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