• Minimum 3–5 years of experience in social media management, preferably in travel, tourism, or lifestyle sectors.
• Proven track record of growing and managing social media accounts across platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube).
• Strong copywriting skills in Romanian and English.
• Experience in video shooting and editing (Reels, TikTok, YouTube Shorts).
• Solid understanding of SMM strategy, content planning, and Real-Time Marketing.
• Hands-on experience with influencer marketing — from sourcing to reporting.
• Familiarity with paid social media campaigns and collaboration with media buyers.
• Proficiency in analytics tools (Meta Business Suite, Google Analytics, TikTok Analytics, or similar).
• Experience with design tools (Canva, Adobe suite) is a plus.
• Budget management and reporting experience.

• Managing and growing Join UP! Romania's existing social media channels, while launching and establishing a presence on new platforms.
• Developing and executing a comprehensive SMM strategy, including action plans and creative concepts to strengthen brand visibility and promote products.
• Planning and running partner advertising campaigns, collaborations, and joint projects across social networks.
• Building and implementing content plans, with active involvement in Real-Time Marketing opportunities.
• Copywriting for social media content across all platforms.
• Shooting and editing video content, working closely with the design team.
• Identifying, planning, and managing influencer partnerships and activations.
• Briefing and collaborating with the media buyer on paid promotion campaigns.
• Conducting in-depth analysis of market trends, competitors, and audience behavior to generate fresh ideas and stay ahead of the curve.
• Managing budgets, tracking performance, and delivering clear analytics and reports.
• Coordinating and supporting events with a social media component.
• Identifying, planning, and managing influencer partnerships and activations, including: researching and selecting relevant influencers aligned with brand values and target audience.
• Negotiating contracts, fees, and deliverables.
• Briefing influencers on campaign objectives, messaging, and content guidelines.
• Overseeing content creation and ensuring brand consistency.
• Tracking and evaluating influencer campaign performance and ROI.
• Building and maintaining long-term relationships with key influencers and content creators.

From 2002 Join UP! is leading tour operator that aims to make the wildest travel dreams come true. We work every day to organize a comfortable, interesting, affordable and high-quality vacation for our tourists in various parts of the world.

• Since 2002 Join UP! occupies a leading position in Ukraine tourism market

• The company has 47 travel directions, with both exotic (such as Tanzania, Japan, China) and the most popular among central Europe and Baltics (such as Turkey, Greece, Egypt) destinations.

• We work only with well-known, trustworthy partners.

• Join UP! Is operating in Ukraine, Romania, Baltic countries, Moldova and Kazakhstan.

• The company’s franchise network of travel agencies “Join UP! to travel " includes more than 100 offices around Ukraine.

• More than 8 500 travel agencies are our brand representatives.