Overview

CCR Commercial Refrigeration (CCR) is a global provider of integrated refrigeration and temperature control solutions, focused on the food retail and industrial sectors, delivering end-to-end systems that combine engineering expertise, manufacturing, and lifecycle service support.

Core Offering

The company provides commercial refrigeration cabinets, freezers, and counters alongside centralised and plug-in systems, complemented by heat pumps, chillers, and integrated HVAC solutions, as well as digital monitoring, control, and maintenance services designed to optimise energy efficiency, reduce operating costs, and enhance product presentation.

Markets & Customers

CCR serves an international customer base across food retail, including supermarkets, convenience stores, and grocery chains, as well as industrial refrigeration applications such as cold storage, food processing, and pharmaceuticals, supporting a wide range of operational environments and store formats.

The position

The Industrial Sales Representative is responsible for driving sales growth by presenting, promoting, and selling products and services to both existing and prospective customers. The role requires strong commercial acumen, the ability to understand customer needs, and the capability to build long-term client relationships.

The position holder manages the full sales cycle—from opportunity generation through to deal closure—while contributing to territory planning, market analysis, and continuous improvement of customer satisfaction.

The Industrial Sales Representative reports to General Manager.

The person should be available for travelling across the country.

Principal Responsibilities

• Present, promote and sell products/services using solid arguments to existing and prospective customers

• Perform cost-¬benefit and needs analysis of existing/potential customers to meet their needs

• Establish, develop and maintain positive business and customer relationships

• Expedite the resolution of customer problems and complaints to maximize satisfaction

• Achieve agreed upon sales targets and outcomes within schedule

• Coordinate sales effort with team members and other departments

• Analyze the territory/market’s potential, track sales and status reports

• Build territory plans and strategy

• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

• Keep abreast of best practices and promotional trends

• Generate opportunity pipeline

• Customize and communicate insights and value propositions

• Successfully close customer deals

• Continuously improve customer satisfaction through feedback

Professional Skills

• University degree, ideally in a technical field (cooling/refrigeration is an advantage)

• Strong industry knowledge and understanding of market dynamics

• Proficiency with sales management software and CRM

• Strong sales and negotiation skills, with a proven track record of successfully managing accounts and achieving revenue targets.

• Driving licence (Category B). Ability and willingness to travel at least 60% of the time to customer events

• English – communicative level (spoken and written)

Personality Profile

• Pro-actively takes actions to improve local performance and share best-practices

• Capacity to navigate in a matrixial environment

• Drives change by leading with example, delivering and demanding results

• Excellent communication and interpersonal skills to effectively engage with clients, understand their needs, and build long-term relationships.

• Strategic thinking and problem-solving abilities to identify client challenges, propose innovative solutions, capacity to define a vision and strategy and drive business growth.

• Strong negotiation and influencing skills to navigate complex client relationships and achieve mutually beneficial outcomes.

• Exceptional organizational and time management skills to effectively prioritize tasks and meet deadlines

• Ability to work independently, as well as collaboratively in a team environment