Candidatul Ideal
What We Are Looking For:
- University degree, preferably in Medicine or Pharmacy.
- Min 3 years of experience in a similar role within the pharmaceutical industry (middle management level).
- Strong marketing knowledge and a deep understanding of the pharmaceutical and healthcare systems.
- Proven experience working with ATL/BTL activities, digital communication strategies, and external agencies.
- Excellent analytical, strategic thinking, and presentation skills (Romanian & English).
- Enthusiastic, proactive, with strong leadership and influencing abilities.
- Proficiency in MS Office and CRM tools.
- Availability for business travel, and a valid Category B driving license.
Descrierea jobului
Brand Manager – Consumer Healthcare Portfolio
Location: Bucharest, Romania
Company: Wörwag Pharma
Wörwag Pharma is a leading international pharmaceutical company dedicated to evidence-based, high-quality products, with brands such as Magnerot, Milgamma, Zinkorot, B12 Ankermann, Centricor Forte.
We are looking for a BRAND MANAGER to join Wörwag Pharma marketing team in order to develop, implement and assume the strategic and operational plans for the allocated products, to improve the product profitability and competitive position and to act as a marketing partner for the internal and external customers. This role is ideal for a marketing professional with strong pharma experience who is ready to drive brand strategy, market growth, and impactful consumer engagement.
Key Responsibilities:
If you are passionate about Consumer Healthcare, strategic brand development, and making a real impact in the pharmaceutical market, we would love to hear from you.
Apply now and join Wörwag Pharma in shaping the future of healthcare brands!
Location: Bucharest, Romania
Company: Wörwag Pharma
Wörwag Pharma is a leading international pharmaceutical company dedicated to evidence-based, high-quality products, with brands such as Magnerot, Milgamma, Zinkorot, B12 Ankermann, Centricor Forte.
We are looking for a BRAND MANAGER to join Wörwag Pharma marketing team in order to develop, implement and assume the strategic and operational plans for the allocated products, to improve the product profitability and competitive position and to act as a marketing partner for the internal and external customers. This role is ideal for a marketing professional with strong pharma experience who is ready to drive brand strategy, market growth, and impactful consumer engagement.
Key Responsibilities:
- Develop, coordinate, and implement marketing strategies and promotional tactics for the assigned Consumer Healthcare brands, ensuring alignment with global and local business objectives.
- Achieve the marketing objectives (market share, growth, profitability).
- Deeply understand consumers and decision-makers throughout the purchasing journey to identify growth drivers and brand positioning opportunities.
- Conduct competitive analyses, develop SWOT assessments.
- Plan and execute scientific events, symposiums, communication campaigns, and brand activation programs.
- Maintain strong relationships with key opinion leaders to gain insights and strengthen product awareness.
- Monitor campaign performance, brand KPIs, consumer programs, and overall image consistency.
- Oversee marketing budgets and collaborate with advertising, media, and digital agencies.
- Support the sales team with training, materials, and ongoing guidance to ensure successful implementation of brand strategies.
- Provide monthly sales forecasts for assigned products and prepare business cases for new product launches.
- Present brand results, strategy, and plans to the management team during Business Reviews and Brand Plan presentations.
If you are passionate about Consumer Healthcare, strategic brand development, and making a real impact in the pharmaceutical market, we would love to hear from you.
Apply now and join Wörwag Pharma in shaping the future of healthcare brands!
Descrierea companiei
Expand Health, companie multinationala de consultanta in management si marketing farmaceutic, este prezenta in Romania din 1999. Cartea de vizita Expand Health Romania este impresionanta si reuneste companii farmaceutice multinationale prezente in Romania, si companii autohtone in plina expansiune. Printre serviciile oferite se numara outsourcing farmaceutic, recrutare, training si evaluare de personal.
Compania este certificata cu ISO 9001 si ISO 27000, demonstrand angajamentul sau constant fata de excelenta, asigurarea calitatii si conformitatea cu reglementarile in toate serviciile oferite.
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