Variete Ltd was founded by web pioneers and are committed to being the world's leader of online stores for niche product categories - categories that are underserved by traditional retail channels. Through direct-to-consumer online shopping, we offer a much broader selection than stores or catalogues can. Ours is a visible marketplace unbound by floor space or selling seasons, thereby allowing us to present your products to more people than ever before.

Because of our limitless shelf space, we can offer an unparalleled level of choice. Unlike other retailers, we don't limit our product selection. We show customers everything that's available and let them decide what's right for them. Our store offers a simple shopping
experience that makes it easy for customers to find what they are looking for.