Consumer PanelServices GfK, a former GfK company, is now apart of YouGov Group.

We help the world’s most recognised FMCG and retail brands in exploring, planning, activating, tracking, growing and knowing more about their product, promotion and retail strategies from setting the scene, category management, pricing and promo, communication, innovation and launch management.

As pioneers of shopping consumer insights, and 60 years of heritage, we can give our clients the richest and most complete understanding of their consumers’ complex shopping behaviours and actions. Not only providing insights into what is bought, but also what is thought.