The Senior Brand Manager is responsible for shaping and executing the brand strategy to drive growth, strengthen market position, and ensure a consistent, compelling multi-channel brand experience. This role combines strategic thinking with hands-on execution, leading cross-functional initiatives and translating consumer insights into impactful campaigns and innovations.

Key Responsibilities:

Brand Strategy & Positioning

• Define and lead the long-term brand strategy aligned with business objectives

• Ensure strong, differentiated brand positioning in the market

• Continuously monitor market trends, competitor activity, and consumer behavior

Campaign Management

• Develop and execute integrated 360° marketing campaigns

• Ensure consistency of messaging and visual identity across all channels

• Evaluate campaign performance and optimize based on data-driven insights

• Manage external partners (creative, media, research agencies)

Product & Portfolio Management

• Lead product lifecycle management, including launches, relaunches, and discontinuations

• Collaborate with R&D and commercial teams to drive innovation pipelines

• Ensure brand and product alignment with consumer needs and business goals

Consumer & Market Insights

• Translate data and research into actionable brand strategies

• Leverage consumer insights to identify growth opportunities

• Partner with research agencies and internal analytics teams

Budget Management

• Own and manage the brand budget effectively

• Optimize ROI on marketing investments

• Track and report on financial performance indicators

Job requirements:

• Bachelor’s degree in marketing, Business, or related field (master’s preferred)

• 5–8+ years of experience in brand management or marketing roles in FMCG companies

• Proven track record in developing and executing successful brand strategies

• Experience managing cross-functional projects and stakeholders

• Strategic thinking with strong business acumen

• Consumer-centric mindset

• Excellent project management and change management skills

• Strong analytical and data interpretation abilities

• Effective communication and storytelling skills

• Ability to influence and collaborate across diverse teams

• Creativity combined with execution discipline

Caroli Foods Group este lider in Romania pe piata productiei si distributiei de mezeluri si preparate din carne. Compania are sediul in Bucuresti, detine o fabrica la Pitesti si o retea de distributie nationala, cu puncte de lucru in principalele orase din tara: Cluj, Timisoara, Brasov, Bacau, Constanta, Pitesti, Craiova, Sibiu.

Mai multe detalii despre companie poti gasi accesand www.carolifoods.ro sau ne poti cauta pe Facebook si LinkedIn (Caroli Foods Cariere).

Intrucat asigurarea confidentialitatii datelor dvs. cu caracter personal reprezinta o prioritate pentru noi, va invitam sa parcurgeti informatiile referitoare la prelucrarea datelor cu caracter personal in acest context, disponibile in cadrul notei de informare care poate fi accesata la www.carolifoods.ro/protectia-datelor-personale/.

Promovam diversitatea, egalitatea si integrarea in toate dimensiunile ei: gen, varsta, origine, dizabilitati, orientare sexuala etc. De aceea, suntem deschisi si acceptam diferentele individuale, recunoscand valoarea fiecarei persoane. Prin urmare, oricine se potriveste din punctul de vedere al profilului, poate aplica pentru posturile vacante.

Daca valorile tale coincid cu ale noastre si vrei sa te dezvolti profesional, alaturi de liderul industriei in care activam, te invitam sa faci primul pas si sa ne trimiti CV-ul tau.