• Genuine passion for gaming and deep understanding of gamer audiences and their archetypes.
• Strong knowledge of the local eSports landscape, including top teams and relevant creators.
• Minimum 5 years of experience in marketing within gaming, tech, consumer electronics, or FMCG.
• Proven experience developing and executing marketing programs for global brands.
• Strong ability to build relationships with communities, influencers, eSports players, and key opinion leaders.
• Excellent communication, collaboration, and organizational skills.
• Experience managing external agencies and cross‑functional teams.
• Ability to use quantitative data and metrics to guide strategic decisions.
• Creative mindset, leadership capability, and comfort working with multiple stakeholders.
• High energy, self‑motivation, and a proactive approach.

• Build and strengthen the brand across SEE & ADRIA markets.
• Lead the planning, forecasting, budgeting, and execution of all new product launches.
• Manage marketing budgets (OPEX & MDF) and ensure effective coordination between sales and marketing.
• Collaborate closely with Key Account Managers to drive category growth and strategic initiatives.
• Work with and manage external creative and PR agencies to deliver high‑quality campaigns on time.
• Drive 360° omnichannel marketing initiatives across social media, web, PR, KOL, partnerships, events, retail and etail.
• Develop marketing strategies for specific gaming verticals (e.g., Sim Racing, Competitive eSports).
• Build partnerships with game publishers, gaming brands, and community groups to support key launches.
• Analyze and report quarterly results on campaigns, product launches, budgets, and digital media performance.
• Use market intelligence, consumer insights, and data (e.g., GfK) to design actionable marketing strategies.
• Engage with the gaming community and translate sentiment from Discord, Reddit, and Steam into insights for sales and product teams.
• Ensure alignment and coordination with global and regional marketing teams.

• Opportunity to work for a global leader in the gaming industry.
• Regional role with direct impact across SEE & ADRIA markets.
• Collaboration with international teams and exposure to global marketing strategies.
• Involvement in major product launches and innovative marketing campaigns.
• Dynamic, diverse, and creative work environment.
• Chance to work closely with gaming communities, eSports teams, and top influencers.

BIA – BIA Human Capital Solutions este in topul celor mai cunoscuti furnizori de servicii profesionale de HR din Romania. De-a lungul a peste 25 de ani de existenta, compania si-a construit un foarte bun renume datorita rezultatelor obtinute si valorii oferite clientilor. Toate aplicatiile primite in atentia noastra vor fi tratate cu maxim de confidentialitate.

Informare cu privire la prelucrarea datelor cu caracter personal

Datele personale puse la dispozitie de dvs. pentru a candida la aceasta pozitie vor fi prelucrate de BIA in scopul identificarii candidatilor potriviti. Datele nu vor fi comunicate altor entitati, cu exceptia clientului pentru care BIA desfasoara procesul de recrutare. Candidatii vor fi informati de catre personalul BIA care este domeniul in care clientul isi desfasoara activitatea, cat si identitatea clientului, in masura in care aceasta nu a fost explicitata in anuntul de recrutare.

Dupa finalizarea proiectului de recrutare, avand in vedere faptul ca BIA este o companie de recrutare, care isi poate derula activitatea doar daca detine o baza de date de potentiali candidati, datele dvs. vor fi pastrate in baza noastra de date, pentru a va tine la curent cu viitoarele pozitii ce se potrivesc profilului dvs.

In cazul in care nu sunteti de acord, ne puteti informa prin transmiterea unui email la adresa: recrutare@bia.ro.

Va rugam ca inainte sa aplicati la acest anunt de recrutare sa accesati politica noastra de confidentialitate: https://www.bia.ro/articol/513/politica-de-confidentialitate/. In cazul in care nu sunteti de acord cu modalitatea in care va prelucram datele cu caracter personal, va rugam sa nu aplicati la acest anunt.