• 6+ years of experience in brand management / marketing, ideally in beauty, cosmetics, or FMCG;
• Experience in professional or salon-driven brands is a strong advantage;
• Proven track record in product launches and campaign execution;
• Strong understanding of digital marketing, social media, and influencer strategies;
• Analytical mindset with ability to translate data into actionable insights;
• Excellent communication and stakeholder management skills;
• Passion for haircare, beauty trends, and innovation;
• Structured, proactive and solution-oriented working style;
• Good analytical & organizational skills;

Role objective
The role objective of Brand Manager is being responsible for the given brands and their development by performing the required marketing activities, tracking and monitoring the required data, and coordinating with the sales team and external marketing Partners.

Duties and responsibilities:

• Develop and execute brand strategy aligned with business objectives and market opportunities;
• Own brand P&L and budget management;
• Participates in the preparation of annual Sales and Marketing plans for their brand and cares for execution;
• Designs budgets to support brand strategy and sales plans, together with the Principal and direct manager;
• Localizes the communication and digital strategy (social media, E-commerce) and creates action plans together with relevant Digital, Sales and Education team;
• Proactively participates in the brand communication strategy including digital channels;
• Tracks the expenses monthly and monitors the achievement of the plans for their brands;
• Plans, implements, and participates in the sales, marketing and education campaigns of the organization;
• Monitors, revises, and implements pricing strategy for brand;
• Maintains maximum cost-effectiveness of planned sales and marketing activities (ROI calculation);
• Participates in negotiation and conclusion of contracts with Principals;
• Prepares appropriate business reports, analyses data and acts upon them;
• Participates in setting and implementing brand strategies (brand positioning and defining target groups);
• Responsible for creating Omnichannel brand strategy and for implementing and monitoring plans. Monitors the lifecycle of products within the brand for all channels of sales;
• Manages external marketing Partners such as advertising agencies, digital marketing firms and production companies, when the case.
• Monitors competitive environment and is aware of what is happening on the market;
• Collaborates with Wella global teams and local Digital, Sales, and Education teams and reports directly to Cluster Manager;

Interbrands Orbico represents at least 150 brands across more than 29.000 clients in Romania. Our sales strategy has earned us a place in the Top Romanian Sales and Distribution companies, and we’re proud to prioritise outstanding customer experiences above all else.

"STRONGER TOGETHER" is our motto. We bring value to our partners through the digital and logistical solutions offered, through a very wide range of quality products and a vision based on performance.
Our strength comes from our people. We pride ourselves with a team of over 2000 experienced and dynamic people, who have passion in what they do and constantly demonstrate the desire to progress.

We aim for excellence, we love the brands we work with and we constantly strive to highlight them, so as to give them their rightful place in the market and in the heart of consumers.

Why should you work for us?

• We grow our own talent! To help you unlock your full potential and progress your career, we provide you with constant training and development opportunities tailored to your goals and ambitions.
• We work with some of the most well known, premium brands in the FMCG & BEAUTY world, giving you the opportunity to work amongst highly skilled, passionate teams every day.
• We have a generous benefits package including 21-28 days holiday leave (+all national free days).
• You’ll also have access to a medical insurance, meal tickets, monthly commission scheme & incentives, vehicle purchase schemes, and much more.
• Everyone is welcome! We’re committed to building an inclusive culture and diverse workforce. We’re proud of our culture where all colleagues can feel comfortable to bring their true selves to work and thrive in an environment removed of stereotypes and bias.