About the Role

We are looking for a Marketing Manager , with a strong focus on customer acquisition, online bookings and retention. You will turn business targets into a measurable marketing plan, lead the local team and agencies, and work closely with Sales and with our central Digital, CRM and Product teams.

You don't need to run every channel yourself, but you need enough practical depth to evaluate the work, diagnose performance issues and guide specialists with evidence.

What You'll Do

• Strategy: Build an integrated marketing plan aligned with commercial targets, seasonality, priority destinations and customer segments; translate it into channel plans, budgets and KPIs.

• Acquisition: Lead performance marketing (Google Ads, Meta and other channels) alongside SEO, content, social and email. Challenge agencies on structure, targeting, creative and budget allocation, and judge results by bookings, acquisition cost and revenue, not clicks.

• Conversion: Analyse the journey from ad to completed booking, identify barriers using analytics and customer feedback, and propose improvements to the central product teams. Run a structured testing roadmap with success criteria defined upfront.

• CRM & Retention: Develop segmentation and lifecycle communication with CRM teams to improve lead nurturing, abandoned booking recovery, repeat bookings and customer value.

• Budget & Reporting: Own the local budget, reallocate based on performance, resolve tracking issues, and explain clearly what is driving results and what should change.

• Team & Partners: Lead the local team and agencies with clear goals and review processes; work with Sales to support both direct customers and travel agency partners.

What You Bring

• 5+ years in marketing, including 2+ years leading a team or an agency-led marketing operation.

• Proven, measurable growth results in a B2C business with an online purchase or booking journey (travel, e-commerce, hospitality, retail or similar).

• Practical knowledge of Google Ads, Meta Ads, GA4, conversion tracking and attribution limitations.

• Experience owning budgets and making investment decisions based on commercial performance.

• Experience analysing conversion funnels and working with CRM, segmentation or retention programmes.

• Fluent Romanian and professional English; willingness to travel internationally.

Nice to Have

Travel or other seasonal businesses with a considered purchase; mobile app growth; A/B testing and conversion optimisation; building a marketing function; working with central teams across countries; B2B partner or travel agency marketing.