Your Skills & Qualifications:

• Minimum 2 years of experience in digital marketing, growth marketing, or a similar role.
• Solid understanding of digital marketing channels, including paid media and social media.
• Hands-on experience in planning, launching, and optimizing digital marketing campaigns.
• Experience collaborating with external agencies, freelancers, or cross-functional teams.
• Ability to analyze marketing data and translate insights into actions.
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Proactive and independent working style with a strong sense of ownership and accountability.
• Excellent written and verbal communication skills.
• Experience managing Google Ads campaigns.
• Familiarity with CRM platforms such as HubSpot or similar systems.
• Experience with email marketing platforms (Mailchimp, HubSpot, or similar).
• Basic knowledge of SEO and content optimization.
• Experience using AI tools (ChatGPT, Claude, or similar) for productivity and content generation.
• Basic design skills using Canva or similar tools.

Role Overview We are looking for a Digital Marketing Specialist who will drive and execute digital marketing initiatives for an innovative company operating in the automotive services and mobility ecosystem. The role focuses on lead generation, campaign optimization, and digital growth, working closely with the sales team and external marketing partners.
Main responsibilities:

• Plan, execute, and optimize digital marketing campaigns across platforms such as Meta, Google Ads, and LinkedIn.
• Manage and grow the company’s social media presence, including editorial planning, publishing, and coordination of visual assets.
• Develop and adapt marketing content for social media, email campaigns, landing pages, and presentations.
• Coordinate and manage external digital marketing, creative, and PR agencies, ensuring alignment with marketing objectives and campaign performance.
• Monitor and report on key marketing KPIs such as lead generation, cost per lead (CPL), conversion rates, and campaign ROI.
• Continuously optimize the lead generation funnel in collaboration with the sales team.
• Manage and improve marketing tools and systems including CRM platforms, email marketing tools, and lead capture mechanisms.
• Use AI tools and automation solutions to improve marketing efficiency, research, and content creation.
• Propose and test new campaign ideas, growth experiments, and performance improvements.

About QPAS

One person (vision)
For us, small means bigger motivation. And passion. And working person-to-person.
Nothing is impossible. Every person has its place. Our role is to bring them together, with dedication and responsibility. Through expertise and concrete tools, we make sure that we�ll find the right one for you. And we are doing so by personally knowing the candidates and the companies, evaluating them thoroughly and then searching what fits them best.

One goal (mission)
When you work with people and for people you should consider their best interest and act accordingly. In human resources area, their success is our success.