„Beautifully Easy“ - As the market leader in hair & beauty accessories in Central and Eastern Europe, PARSA is present in more than 30 countries selling more than 75 mio. products a year.

In our core distribution channels drug store, specialist retail and food retail market, we offer our customers competent assortment solutions by carrying an innovative product range of more than 5'000 items.

We owe our success to our employees in Sinsheim, Baden-Wurttemberg, and 5 further subsidiaries, who are dedicated, clearly focused on target groups, consistently pursuing innovation to push PARSA forward. Our expertise covers hair & styling, beauty (beauty accessories, manicure & pedicure), bath & body, and trend & accessoires.

At PARSA Haar- und Modeartikel GmbH, professionalism of a large business meets values of medium-sized family company.