- Formal qualifications in Marketing or equivalent.
-Minimum 3-5 years of experience in SEO.
-In-depth experience using SEO specific tools (BrightEdge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel add-ons, crawlers etc.).
-Extensive experience with website analytics tools (Adobe Analytics, Google Analytics, NetInsight, etc.)
-Good understanding of detecting and handling search engines penalizations.
-Broad knowledge of digital analytics and related KPIs, as well as data handling and manipulation.
-Broad knowledge of performance marketing, conversion and online customer acquisition.
-Ability to identify and follow trends about digital best practices, tools and methods.
-Capacity to analyze and break down large amounts of data.
-Potential to contextualize and communicate complex issues in your area of expertise to generate buy-in and solutions.
-Capable to work and perform under pressure, with flexibility and simplicity.
-Motivated by increasing customer value and thinking customer first.
-Energized by contributing to overall success and results through collaboration.
-Fluent in both spoken and written English as well as Romanian language – mandatory.
To contribute to our client goals for growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where our client is present. To define the SEO (Search Engine Optimization) strategy to support the traffic to the country website, both in quantity and quality, cooperating with Marketing.
About the assignment
-Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals.
-Provide SEO expertise in both onsite and offsite factors across all digital channels.
-Responsible for analyzing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players.
-Research, analyses, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates.
-Perform ongoing keyword research and identify improvements for content optimization.
-Periodically report on SEO key performances indicators such as Google keyword ranking.
-Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimization and recommend content improvements.
-Contribute and collaborate around global SEO projects.
-Collaborate closely with SEM in Marketing to find the best balance across organic and paid search.
-Be an active player in driving an open and sharing climate, being a role model of our client values.
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ManpowerGroup Romania is one of the leaders in innovative workforce solutions, creating and delivering services that help clients meet their business and workforce objectives while enhacing their competitiveness.
ManpowerGroup is present in Romania since 2003, with branches in Bucharest, Timisoara, Brasov, Cluj-Napoca, Iași, Craiova, Ploiești and Pitești.
For more information, you can access www.manpower.ro or visit our visit us on Facebook at ManpowerGroup Romania.