Marketing Specialist – Beauty and Cosmetic Sector

Opportunity for growth into a Brand Manager role

AC Marca is a leading manufacturer of consumer products that include such familiar, trusted and favorite brands as Sanytol, Lactovit, Ceys and Alex. The purpose of our brands is to help people to take care of themselves and their homes through solutions designed to meet the evolving expectations and needs of present-day consumers. The company in Romania was established in 2008. Today the company is distributed in all main International Key Accounts, pharmacy chains, drugstores and specialized concept stores.

As the Group is increasing its marketing investment in Romania, we are looking for a Marketing Specialist to support our cosmetics brands locally. This role offers a clear opportunity for growth into a Brand Manager position, supported by training in the Group's Marketing Academy.

RESPONSIBILITIES:

Act as the main local point of contact for the Group's marketing team in Spain on product topics (labels, translations, ingredient changes) and on the implementation of campaigns;

Implement the Group's global brand and marketing strategy at local level, adapting activities to the Romanian market and consumers, while following brand guidelines;

Identify and attend dermatology congresses, trade events and beauty expos, and build relationships with professional associations in the dermatology field;

Plan, budget and execute promotional activities and in-store activations dedicated to retail chains, in close cooperation with the Key Account team (seasonal beauty campaigns, displays, themed store activations);

Coordinate local agencies (displays, stands, promoters) and liaise with the creative agency in Spain on brand materials and concepts;

Monitor brand social media pages and influencer / brand ambassador activity and propose local influencer recommendations and ideas, in coordination with the Group's digital team;

Manage marketing budgets and ensure the best possible impact for company investment;

Analyse retail and sales data, competitor activity and market trends; prepare reports with recommendations and present them to management;

Support the development of annual marketing plans and the brand roadmap, in preparation for a future Brand Manager role.

REQUIREMENTS:

Completed higher education (marketing, economics, communication, business);

Minimum 5 years of experience in marketing.

Experience in FMCG, beauty / cosmetics or pharma is a big plus; trade marketing experience or agency experience on FMCG / retail projects is an advantage;

Strong background in classic marketing (events, trade marketing, in-store activations, partner and organizer relations) rather than digital marketing;

Analytical mindset, able to work with market and sales data; advanced knowledge of Excel;

Very good communication, interpersonal and project coordination skills;

Proactive, creative within brand guidelines, with a focus on the result;

Advanced knowledge of Microsoft Word, Excel, PowerPoint, Outlook;

English language – advanced level (daily communication with the team in Spain);

Motivation to grow into a Brand Manager role.