The Süel brand was established over 25 years ago and is well-known around Central-Europe for its high quality and “fully fashioned” knitted garments for women. The brand is a vertically integrated; design, production and sales are all done in-house in Hungary. Previously the focus was on wholesale distribution, Süel has numerous retailers in Hungary, Slovakia, the Czech Republic and Israel, while the supporting pillars of the business were the brandstores around Hungary. In 2011 the brand opened its own flagship store in the heart of the Hungarian capital, occupying a 300 sqm prime commercial space on Fashion Street Budapest, focusing on this unique field of fashion in every season. This was followed by the opening of two new retail stores, one in the designer zone of ARKAD Budapest (2013) and the another, the latest Süel rainbow store, which is located in MAMMUT shopping mall (2014). Süel for Women, Süel with Women Besides producing high quality knitwear the main goal of Süel is to help women feel themselves alive, happy and confident in every aspect of their lives. Since 2013, as part of the annual Inspiring Women project the brand chooses everyday faces for the spring campaign from among its own fans. The Süel inspiring woman is someone who holds her own in several aspects for her life, who is positive, energetic and inspires her environment with her continous self development. The next step in Süel CSR was the Charity Warehouse Fair on the International Day for the Elimination of Violence against Women. in 2014 the whole turnover of the warehouse sale was donated to the Hungarian Association for Protecting Women's Rights (PATENT). The brand plans to donate the income of its annual warehouse clearing to a different organization working on protecting and helping women every year. For more information contact info@suel.hu.