To be a great candidate for the VP of Digital Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.
As a VP of Digital Marketing - you will work closely with the CEOs of acquired companies to revamp the overall digital marketing strategy and vision. You will then take this vision and develop a data-driven set of digital marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.
We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.
You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.
This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.
As a VP - you will:
Crossover is redefining the way people work. A future where all high-skill jobs go to the cloud and big-data is used to help individuals and teams become more and more productive. Brick and mortar offices are history. The future of our workforce is global and will be built from teams collaborating from every corner of the world. We have embarked on an expedition to find and engage with that talent and are now in over 108 different countries. Crossover has developed a unique method of finding, curating, and managing cloud talent. Our platform connects customers to the world’s best people for both technical and non-technical jobs. But we don’t just find the best, we also provide the tools, training, and relationship building support to ensure success for long term growth.