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BA/BS or equivalent working experience.
Past experience with web analytics, A/B testing, and inbound marketing tactics.
Proficient using Google Adwords, VWO and other types of heatmap tools and web tracking tools to optimize for lifecycle stage and progressively profile our leads.
Highly analytical and able to derive meaning from data through testing and optimization.
Proficient in web analytics and keyword tools.
Experience with data-driven SEO analysis and optimization.
We are seeking a talented web performance specialist to manage all testing, analysis, and optimization of our various conversion points in the online sales funnel. This person’s main responsibility is to increase the rate at which site traffic convert to leads and leads to customers, being responsible of the online sales strategy.
In collaboration with the Online Performance agency, deliver on our online lead generation strategy based on performance channels (Google ads, display campaigns, gmail ads, Facebook ads) taking into account the main KPIs, the ROI and the volume of acquisition.
Manage key conversion points in the lead funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
Manage and challenge agency daily on campaign spending and ensure budget compliance with the agency.
Conduct tests, collect and analyze data onsite and on each campaigns: from keywords to audiences to landing pages.
Identify trends and insights to achieve maximum ROI and maximum acquisition volume on campaigns in collaboration with our partner agency and headquarters.
Optimize our marketing’s conversion flows and rates overall and drive qualified leads for our sales team.
Ability to work well in a fast paced cross-functional team environment.
Excellent project management skills and attention to detail.
Knowledge of Google tag Manager and data studio reports is a plus.
ING is the largest online bank in the whole of Europe and a frontrunner in the transformation of banking. At ING, we believe all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them.
Our story in Romania started in 1994. Here we pioneered the local banking industry, bringing new products and services for local corporate. In 2004, ING extended services to individual clients, with an innovative banking model – ING Self’Bank. Today, ING Romania has over 1,100,000 individual active clients and ING Home’Bank is rated as the best digital banking application.
We’re on a journey that’s centered around our customers, powered by technology and driven by smart, determined people. Sharing the purpose of empowering people to stay a step ahead in life and in business, since 2015, ING Tech Center develops banking solutions in the fields of Core Banking Development, Financial Markets and Data Management for ING Group, including ING Bank Romania. By using the latest methodologies in software development, our fast growing team gathers more than 500 tech enthusiasts who work for international projects that go beyond traditional banking.
There has never been a more interesting time to work at ING.
Why work for us? Here’s a snapshot of our perks:
People Development Work from Home Wellbeing Programs Global Opportunities Flexible Work Schedule Staff Discounts Agile Way of Working Awesome Culture Future-Oriented Banking
Compania aceasta caută candidați cu un anumit set de abilități. Acest test îl va ajuta pe angajator să aleagă cea mai potrivită persoană pentru job. Testul va fi în engleză sau în limba străină pentru care aplici și e posibil să conțină și un scurt video test.
Îl poți completa acum sau oricând în următoarele 24 de ore. Vei găsi linkul către test și în contul tău. Întrebările se vor schimba de fiecare dată când accesezi linkul.
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