Shopper Marketing Specialist

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Tipul job-ului
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Industrii Nespecificat
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Candidatul Ideal


Customer marketing/Account Manager/ Brand Building experience
University Degree
Fluent in English
Growth Mindset
Customer & Consumer Focus
Bias for action
Accountability and responsibility
Building talents and teams

Descrierea jobului

The Shopper Marketing Specialist is responsible for the in-store execution of the activity plan, the visibility and in store activations that supports the objectives of our brands and the customer. In simple words, Category Specialist owns the store meaning that all the POSM, displays, execution of the promotions needs to be coordinated by him or her.


Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
Work with Field execution to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
Work with the brand managers to deliver activation plan efficiency and effectiveness
Develop strong relationships with Customers at marketing and activation level

Fully responsibility and Management of the Category Trade Promo budget
Ensure Brand standards/Brand DNA for channels are adhered to. . consistent use of brand key visuals, customer activation themes aligned with brand activation
Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs, channel specific offers)
Design and manage the Category Display Strategy
Develop a clear and effective in store Strategy (taking into consideration activations, strategic partnership with customers and international agreements)
Responsible for bringing in the team all the relevant info from BB side which will help to develop an efficient & effective aligned plan for the Category (Brand Vision, MKT Attributes & Pyramids, BB activities with at least 6 months in advance, MKT estimations, MKT focuses, Market Shares: actualise and in the target, etc.)
Designing and exploiting the Customer Thumb Print
Competition monitoring

Descrierea companiei

Born in 1930 with the merger of Dutch margarine producer Margarine Unie and British soapmaker Lever Brothers, Unilever is one of largest consumer goods companies in the world. We produce 400 brands, spanning 14 categories of well-known and respected Foods, Home Care and Personal Care products. It is believed that 1 in 2 households in the world have a Unilever brand in their home. From tea in the morning, to soups at lunch, to moisturisers in the evening, 150 million times a day people all over the world use our products…that’s 150 million opportunities to provide every single day our consumers with the nutrition, hygiene and personal care to make them ‘feel good, look good and get more out of life’. With operations in nearly 100 countries around the world and 365 manufacturing sites across six continents, we have strong roots in local markets and first-hand knowledge of local cultures. We lead the home care market through our cleansing and hygiene products in much of the world. Unilever started to invest in South Central Europe in 1995 with the acquisition of the Dero factory in Ploiesti, Romania. Nowadays, the Ploiesti platform produces detergents (Omo, Dero, Bona), soups, seasonings, dressings (Knorr, Delikat) and margarine (Becel, Rama, Delma). Headquartered in Bucharest, Unilever South Central Europe (USCE) coordinates affairs in the whole region – Romania, Bulgaria, Serbia, Montenegro, Moldova, Macedonia and Albania – that numbers over 55 million consumers. In, Romania brought 70% of USCE’s total turnover of 170 million Euros. Currently, the company employs almost 850 people, 720 of them in Romania. USCE manages three major divisions – Foods, Home Care and Personal Care – and holds a leading position on the FMCG market with brands such as Knorr, Lipton, Delma, Algida, Hellmann's, Cocolino, Dero, Cif, Domestos, Dove, Axe and Rexona.

Publicat 27 sept. 2021 Reactualizat 25 oct. 2021 Expiră 27 oct. 2021
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