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You will engage with adult smokers, offering personalized interactions and unique experiences in order to build, reinforce or change adult smoker’s attitude towards cigarette brands of the client Philip Morris Trading SRL, create brand awareness and stimulate brand adoption, by:
•Offering engaging experiences adapted to adult smokers and touch point profile;
•Collecting continuously adult smokers’ feedback related to any changes in preferences or other insights;
•Creating a two ways communication through a personalized dialog with every adult smoker, being able to clearly express functional attributes and emotional links in the same time;
•Properly identifying in which personality type, mood adult smoker is and adapting to it;
•Always showing a well behaved and professional look and attitude;
BTL agency, operating since 2006.
Services: events (product launches, parties, conferences, exhibitions, concerts, sporting events), consumer promotions and sales chain, retail programs, incentive programs and related services
Our biggest clients: Philip Morris, Solars, Coca Cola , Ferrero, Nivea, Beiersdorf, Henkel, Heineken, ING Bank and many others