Candidatul Ideal
Descrierea jobului
Ensure the right Online content is displayed by the retailers
- Identify content availability gaps and escalate in HP
- Search for missing content within HP and deliver to the retailers
- Support syndicated content implementation and help partners achieve their online KPIs
- Facilitate content distribution: ensure the content is being delivered to the retailers (manually or via available tools)
- Work together with the TMM and cross teams to identify ways of optimizing content delivery to retailers
- Monitor, analyze and review the execution (Content availability/ Syndication/ Online Audit)
Influence e-tailer’s online environment with "Online merchandizing" principles
- Identify what can be influenced on the retailer's website and how it can be improved
- Provide guidelines on online merchandizing
- Improve Cross Sell and Up Sell recommendations
- Identify if products which should be listed with retailer are missing and escalate findings with RAM & TMM
- Drive recommendations on HP Original vs HP Non-Original supplies placement with Retailer or via TMM & RAM
Training
- Train the online partners on existing tools
Support the deployment and tracking of the Online Marketing campaigns
- List assets needed for a successful campaign
- Advise the TMM to ensure assets are being created and delivered on time for the campaign deployment
- Work with the TMM & RAM to ensure the campaign is deployed to maximize campaign impact (which page: home, category, product) and where on the page (which page tier and exact position on the page) and is it connected to the right product or category
- Monitor campaign deployment and report to RAM and TMM (if not part of the online marketing managers responsibility)
- Support the TMM on measuring ROI of selected campaigns & projectsTechnical advisor to the RAMs based on Senior Expertise (technical, sales
Technical advisor to the RAMs based on Senior Expertise (technical, sales)
- Brief the RAM on opportunities to improve the website (layout, availability of products, cross & up sell and other key audit metrics)
- Propose online improvement plans for selected e-tailers to be negotiated by RAM
- For plans which have been signed off by e-tailers, monitor and track execution and update RAM for follow up
- Support the RAM in his conversations with the e-tailer when needed
Descrierea companiei
Cu o experiență de peste 20 ani, Fieldstar este intersecția pentru ceea ce înseamnă retail, FMCG, brand experience, consumer engagement. Mecanismele de abordare sunt într-o dinamică zilnică, aşadar fiecare dintre noi este constant informat despre cele mai noi tendinţe din marketing şi managementul unui produs/serviciu. Portofoliul nostru depăşeste 50 de clienţi pentru care promovăm peste 100 de branduri internaţionale şi te asigurăm că experiența cumulată în cadrul Fieldstar te va ajuta să te dezvolți spre o carieră de succes în vânzări. Activăm în locaţii premium şi participăm la cele mai exclusiviste evenimente, iar tu vei avea accesul garantat! Jobul ideal există chiar aici! Fieldstar va fi compania în care abilitățile tale de comunicare şi persuasiune sunt modelate spre succes.
