Publicat 17 Iul 2019 | Reactualizat 14 Aug 2019 | Expiră 17 Aug 2019

Marketing Automation Specialist

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Candidatul ideal

  • Experience in an email marketing role in a fast-paced B2C or B2B company
  • Expertise in building campaigns in Marketo marketing automation system (OR similar systems)
  • Well-rounded experience in email marketing with current knowledge of industry best practices, including CAN-SPAM compliance, GDPR, testing, delivery and deliverability issues, lead nurturing, segmentation and analytics/performance management
  • Experience building, growing and optimizing customer nurture/engagement programs
  • Proficiency in MS Excel
  • Requires bachelor’s degree or equivalent
  • Excellent attention to detail
  • Outstanding proofreading skills and an eye for good design.
  • Strong project/program management
  • Excellent oral and written communication skills

Descrierea jobului

Role summary
Working on our Demand Gen team the successful candidate will have experience in, and strong aptitude for, building effective campaigns using marketing automation (Marketo). You will build nurture programs. You will then be responsible for managing and executing the campaigns using our marketing automation tool, Marketo. In addition, you will also be involved in reporting, analysis and data management, seeking to understand and optimize each campaign’s effectiveness.

  • Act as main intermediary between Demand Gen team and campaign owners
  • Build Smartlists & Smart Campaigns for marketing campaigns across Xerox.
  • Build assets in Marketo (emails, forms, landing pages)
  • Set up nurture streams
  • Set up & edit scoring & routing campaigns
  • Set up Marketo segments including creating dynamic content emails
  • Test all aspects of campaigns prior to launching
  • Lists: Scrub, upload, and maintain (involves weekly scrub against Xerox unsubscribe list)
  • Blacklist issue clean-up
  • Set up reports/pull ad-hoc data requests/reports including using reporting packages such as DOMO and Tableau
  • Be involved in lead lifecycle set-up and maintenance

Descrierea companiei

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age. Our technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

We offer an integrated portfolio of products, solutions, services, and IP through our Mode 1-2-3 strategy, built around Digital, IoT, Cloud, Automation, Cybersecurity, Analytics, Infrastructure Management and Engineering Services, amongst others. With a worldwide network of R&D, innovation labs and delivery centers, and 120,000+ ‘Ideapreneurs’ working in 39 countries, HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.


Marketing Automation Specialist  -  HCL Technologies Ltd.

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