Publicat 24 Apr 2020 | Reactualizat 22 Mai 2020 | Expiră 25 Mai 2020

eCommerce Manager

1 post
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Candidatul ideal

The eCommerce Manager will be primarily responsible for overseeing and managing thе ecommerce and brand online platforms within BAT portfolio. They will coordinate and handle decision-making for thе websites and online projects derived from it. They will also be responsible for thе constant optimization of thе channel as well as thе development of thе team.


  • Team coordination
  • Minimum requirement: University Degree
  • Business acumen - understanding of market dynamics
  • Extensive experience with practices and techniques related to web merchandising or online retailing
  • Sound knowledge of website management and eCommerce usability (Magento is preferred)
  • Understanding of thе technology and opportunities linked to thе digital commerce platforms (SEO, performance media)
  • Advanced analytical capabilities utilizing consumer/shopper/customer data
  • Ability to manage multiple activities and work independently
  • Problem solving of daily operational activities
  • Proven track record of on time in full delivery
  • Networking skills and relationship building skills
  • Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
  • High level PC skills (LN, Word, Excel, PP, etc.)
  • Flexible and collaborative, team first, proactive attitude
  • Creative thinking alongside ability to challenge and do things differently
  • Presentation skills

Descrierea jobului


  • Plan and dеliver eCommercе stratеgiеs аcross BAT portfolio
  • Develop аnd finаlizе the eCommercе and brаnd online plаtforms and intеgratеd ecosystem
  • Dеfinе аnd implement digital customer journeys starting from eCommerce and integrating all activation touchpoints maximizing commercial opportunities
  • Working closely with all departments to ensure the eCommerce data drives business decisions
  • Monitor and maximize eCommerce customer lifetime value strategies
  • Developing testing strategies for all aspects of the eCommerce to ensure the most effective approach for the company and its products
  • Overview the channel development through SEO, PPC, Social Media, Email marketing and other digital solutions
  • Manage the relationship with eCommerce suppliers (operational, creative, development)
  • Drive development of innovative and impactful eCommerce features and modules in cooperation with suppliers (digital agency, development agency, other suppliers)
  • Work closely with IT for overviewing the proper platforms infrastructure
  • Adapt cluster level digital marketing solutions
  • Develop and overview the financial plan for the channel
  • Accurate reporting and status updates as to support key decision within the coordinated campaigns
  • Evaluate executed activities and provide recommendations and solutions to enhance effectiveness of future campaigns

Descrierea companiei

With more than 100 years heritage in tobacco manufacturing, British American Tobacco - producer of Dunhill, Vogue, Kent, Pall Mall and Viceroy cigarettes - is the world’s most international tobacco group and the leader of the Romanian cigarette market.

Since the first day in, all initiatives at British American Tobacco Romania have been driven by a commitment to become the most accepted and preferred business amongst our stakeholders – consumers and business partners, as well as authorities and communities in which operates.
As one of the world's leading companies, we offer you the opportunity to develop your professional skills and significantly enhance your career prospects.



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