Publicat 08 Feb 2021 | Reactualizat 08 Mar 2021 | Expiră 12 Mar 2021

E-Commerce Manager

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Candidatul ideal

We are looking for an E-Commerce Manager to identify develop, implement, track, and optimize our presence across a wide variety of digital channels. This person will be responsible for the development, launch and analysis of paid media campaigns, as well as our organic online presence. Activating the presence on The world's top B2B and B2C online marketplaces

(Amazon, AliExpress, Ebay.... etc). The ideal candidate has demonstrated experience in B2B digital marketing, and can quickly understand, manage, and support initiatives that will contribute to the goals and success of our campaigns. They are fully up-to-date with the latest trends and best practices used within the industry and are able to develop strategies that deliver. This is a global and highly collaborative role and you will be a part of the Global Marketing team.

As an E-Commerce Manager, you HAVE:

  • Experience in B2B digital marketing management, digital brand building, and accelerated demand generation programs focused on a mix of paid media and organic strategies
Leadership skills
  • Excellent communication skills and the ability to use data and informed reasoning to persuade others and influence outcomes
  • Experience in identifying target audiences and conceptualizing creative digital campaigns that engage, inform, and generate leads
  • Strong facility with web analytics, A/B testing tools, campaign management platforms, 3rd party ad servers, tag management solutions, and DSPs
  • High knowledge in AdWords, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console and/or Bing Ads
  • Strong familiarity with performance-based concepts like CPA and ROI
  • Experience of Paid, Owned, Earned, aspects of digital marketing
  • Proven experience in defining and implementing global and local paid media campaigns
  • Proficiency in managing moderate to large scale PPC campaigns in a variety of different business verticals
  • Solid analytical skills and data-driven thinking

Descrierea jobului

As an E-Commerce Manager, you WILL:

  • Lead forecasting and budget management for all digital marketing channels
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
  • Lead testing for ad creative, landing pages and other points of the purchasing funnel
  • Closely track and optimize keywords bids, impressions share, quality score, and other important metrics, and develop reporting on performance by channel, both globally and regionally, for both SEO and SEM activities
  • Measure and report appropriate high level KPIs and regularly share results and insights with executives, showing digital marketing ROI
  • Continually evaluate, recommend, and test the full spectrum of performance media channels, including emerging platforms
  • Assess and improve the user journey both onsite and offsite and use your robust analytical capabilities to evaluate the end-to-end customer experience across multiple channels and touch points
  • Ensure that our online presence is optimized for search engines and we are running effective paid media campaigns
  • Lead the digital business transformation end-to-end process (market audit, recommendations followed by strategy implementation)
  • Have a keen understanding of business goals and our go-to-market strategy to ensure our efforts are aligned
  • Keep all regional stakeholders informed on global demand generation programs, and work closely with them to localize digital campaigns in their region

Descrierea companiei

The CITRIN GLOBAL group of companies specializes in the import and distribution of medical protective equipment and products both from Eastern countries (Russia, Belarus, Ukraine, Republic of Moldova) and from EU countries. We come with a competitive and varied offer, periodically supplemented with new products depending on market demands. We offer both finished products and lohn production services. Our customers are: Hospitals (public, private, maternity hospitals); Clinics (medical, aesthetic, veterinary, gynecological, dental, rehabilitation…); Companies (distributors, manufacturers…); Education Centers (kindergartens, schools, academies…); Beauty centers (remodel salons, SPAs, massage parlors…); Others (Public Bodies, City Halls, Medical Centers, Laboratories, Institutions, NGOs, Gyms, Civil Protection, Red Cross, Airports, Shopping Centers, Sports Centers, Ambulances, Police, Gendarmerie, Army, etc.…)

E-Commerce Manager  -  Citrin Global S.R.L.

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