Publicat 14 Ian 2020 | Reactualizat 11 Feb 2020 | Expiră 14 Feb 2020

Digital Media Buyer – App install campaigns

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Descrierea jobului

Ipsos is looking for an experience Digital Media Buyer to join a growing and enthusiastic team for our North American & European Business.

About the role: The Digital Buyer will be responsible for working with agencies, sites/publishers and internal departments to plan, buy and traffic all digital media buying on international sites. Individual has the ability to ingest research and data, boil it down to relevant insights, plan & buy the media and then clearly and succinctly communicate the outcome internally and externally.

Core responsibilities:

  • Manage end to end digital campaigns to drive online respondents to join Ipsos panels using a variety of channels (affiliates, app install and in-app advertising, programmatic, social, mobile marketing, etc)
  • Plan, budget, implement, monitor, create reports, and optimize campaigns in terms of volume, price, quality and conversion rates against KPI’s.
  • Develops objectives, plans and presentations for the market led
  • Search, test, negotiate and implement new online traffic campaigns with new partners in North America & Europe
  • Develop trusted relationships with various trading vendors on all aspects of the daily campaigns, from negotiations, to contract signing, to campaign closure
  • Pro-actively grow the digital business, help increase efficiencies and identify new opportunities to increase reach and calls to action
  • Help promote digital opportunities within the company and offer consultancy whenever needed for the internal clients
  • Manage digital finance process and reconciliation
The ideal person:
  • Minimum 2 years digital marketing/media experience.
  • Proven experience in planning, implementing, managing and optimizing digital media campaigns (cpc/cpm/cpa/cpv/cpi, etc), leveraging a wide range of platforms and channels.
  • Proven experience in working with: Web Analytics & Campaign Tracking Tools (e.g. Google Analytics, Tune, Kochava, Voluum, Cake, Adsbridge, Bemob), Pixel tracking/Implementation, URL parameters, ad-serving technologies
  • Conversion rate optimization and CRO tool usage experience (Google Optimize, Crazy Egg, Hotjar, Omniconvert) would be a plus.
  • Proven experience in working with Facebook Ads Manager
  • Certified in Google Adwords and other social media certification would be a plus
  • Highly inquisitive about the latest innovations and passionate about delivering results
  • Excellent relationship building abilities and an engaging attitude
  • Experience in negotiating and working with multiple digital suppliers
  • Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
  • Problem solving - Recognizes problems and responds; systematically gathers information; sorts through complex issues; seeks input from others; addresses root cause of issues; makes timely decisions; can make difficult decisions; communicates decisions to others.
  • Excel skills – medium level for reporting purposes
  • Advanced English skills

Descrierea companiei

Ipsos is the 3rd largest company in market and public opinion research which delivers information and analysis that makes our complex world easier and faster to navigate, and inspires our clients to make smarter decisions.

As a part of a multinational organization, Ipsos Interactive Services is a fully global HUB with regional centers, satellites and local footprint all over in Ipsos group. Recently, the company has over 1,7​​​00 passionate online and mobile experts worldwide, from whom 1000+ only in Romania (Bucharest, Brasov & Iasi). The company's mission is to deliver industry leading research on a wide range of international projects for the Ipsos researchers and Ipsos end clients, everywhere, using the most complete range of techniques possible Online-Mobile and Offline at the highest levels of quality, security, speed and cost efficiency.

Joining Ipsos offers you the opportunity to become part of an innovative, international Group that leads its markets. Ipsos has a strong presence in 90 countries, 18.000 employees and more than 5000 clients worldwide. A passionately company with curious experts that not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this, we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE.

Find more info about Ipsos by visiting

Digital Media Buyer – App install campaigns  -  Ipsos Interactive Services

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