Publicat 13 Dec 2019 | Reactualizat 12 Ian 2020 | Expiră 13 Ian 2020

Digital Marketing Specialist

1 post
Your vital role:
We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
As vital part of the corporate communications team, you will be able to express your strengths and personality, collaborate closely with Sales & Marketing department, aiming to achieve aggressive targets by developing and improving site performance and online marketing strategies, whilst enforcing the branding objectives of the organization.
We will trust you with:
Taking responsibility, working independently as well as collaboratively or cooperatively with our teams
Developing and executing traffic, conversion and site performance strategies for Bit Soft and the B2B social media channels
Overseeing global paid search and display advertising marketing channels
Optimizing account performance through analytics, testing, and experimentationAdjusting spending levels and marketing tactics as necessary to maintain a balanced budget and reporting on the performance of all digital marketing campaigns Formulation and implementation of strategies to build a lasting digital connection with consumers
Monitor the ongoing company presence on social media (Facebook, Instagram etc.) and plan future campaigns
Launch optimized online adverts through Google Adwords, Business Manager etc. to increase company and brand awareness
Planning digital marketing campaigns, including web, SEO, email, social media and display advertising
Prepare online newsletters and promotional emails and organize their distribution through various channels
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns using Web analytics tools (Google Analytics, Google Search Console, etc)
Acquire insight in online marketing trends and keep strategies up to date.
Provides support to internal departments related to content related visuals for job ads, employer branding, internal communicationYour expertise includes:
Proven experience as Digital Marketing Specialist or similar role (3-4 years at least)
Excellent understanding of digital marketing concepts and best practices
Confidence and experience in working independently with SEM tools, website optimization, Google marketing and analytics tools, as well as paid search bidding platform (2-3 years)
professional certification is a plusWhat's in it for you:

Great team
Meal tickets, Bookster subscription, massage at work, performance bonuses
Training for top software solutions
Exposure to global and local customers in hospitality industry
Entrepreneurial and flexible organizational culture Bit Soft challenging and exciting journey started in 1994 when we began to develop IT solutions for hotels. We went full circle from the start providing end-to-end solutions for the hospitality industry with24/7 dedicated support.We are a 100% Romanian success story and a national market leader in our segment, but we have always dreamt big. We are now present in Hungary and Bulgaria with plans to expand to more countries. We pride ourselves to have a skillful, innovative and dedicated team, as well as great partners and clients. This trust translates into hospitality and software development for 575 hotels, over 350 restaurantsactive POS.Our team is 100+ and expanding+
Digital Marketing Specialist  -  BIT SOFT SRL

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