Publicat 11 Mar 2021 | Reactualizat 08 Apr 2021 | Expiră 11 Apr 2021

Digital Marketing Specialist - app install campaigns

1 post
Minimum 2 years of digital marketing/media experience (planning, managing & optimizing digital media campaigns)
Relevant experience in mobile marketing/ app-install campaigns, working with third parties like: Kochava, Appsflyer, admob, and ASO (App store optimization)
Advanced English skills
Excel skills – medium level for reporting purposes
Passion for delivering results and learning about the latest innovations
Excellent relationship building abilities and an engaging attitude
Analytical mindsetProblem solving ability Ipsos is looking for an experienced Digital Marketing Specialist, to join our growing and enthusiastic team in Bucharest. Our colleagues are skilled in media buying, social media and Google campaigns, working with a variety of tools and platforms. Your main role will be to build knowledge and drive growth on app install campaigns, working with different teams across the organization.

Core responsibilities:
Manage end to end digital campaigns to drive online users to join Ipsos platforms, with focus on app install and in-app advertising campaigns
Plan, budget, implement, monitor, create reports, and optimize campaigns in terms of volume, price, quality and conversion rates against KPI’s
Adapt campaigns strategy to different target audiences from North America and Europe
Develop objectives, plans and presentations for the market led
Pro-actively grow the digital business, help increase efficiencies and identify new opportunities to increase reach and calls to action Ipsos is the 3rd largest company in market and public opinion research which delivers information and analysis that makes our complex world easier and faster to navigate, and inspires our clients to make smarter decisions.
As a part of a multinational organization, Ipsos Interactive Services is a fully global HUB with regional centers, satellites and local footprint all over in Ipsos group. Recently, the company has over 1,700 passionate online and mobile experts worldwide, from whom 1000+ only in Romania (Bucharest, Brasov & Iasi). The company's mission is to deliver industry leading research on a wide range of international projects for the Ipsos researchers and Ipsos end clients, everywhere, using the most complete range of techniques possible Online-Mobile and Offline at the highest levels of quality, security, speed and cost efficiency.
Joining Ipsos offers you the opportunity to become part of an innovative, international Group that leads its markets. Ipsos has a strong presence in 90 countries, 18.000 employees and more than 5000 clients worldwide. A passionately company with curious experts that not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this, we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE.

Find more info about Ipsos by visiting
Digital Marketing Specialist - app install campaigns  -  Ipsos Interactive Services

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