Demand Programs Specialist

Vertiv Group Corp - 17 poziții
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Candidatul Ideal

What will make You succesful now:
* Strong understanding of digital marketing principles;
* Experience of ABM (account-based marketing);
* Experience in the design and execution of demand marketing programs with a measurable ROMI;
* Detail oriented and self‐starter with strong written and interpersonal skills;
* Working knowledge of new tools in digital experience and demand marketing, along with established tools such as Google Analytics, Tag Manager, and social media platforms;
* Ability to work independently as well as part of a team;
* Minimum expectation of a Bachelors degree OR equivalent education/experience;
* Team player with positive "Can‐do" attitude;
* Great communication skills with enthusiastic personality;
* Ability to manage complex projects, often involving remote teams across multiple geographies and time zones;

Descrierea jobului

Why do we have this role in the organization and why do we need to hire someone in this role:

The Demand Marketing Programs Specialist is responsible for planning, organizing and executing demand programs that focus on new buyers in new and existing accounts.

The postholders advises the demand strategy and has the operational responsibility for demand program objectives, including the activation (acquisition), validation (nurture) and acceleration of demand. This role owns the collection, creation, and distribution of demand generation best practices and works with field and central marketers to apply them internally across all regions. You will often have the hands-on responsibility for managing outside agency and vendor contracts and relationships. This role supports marketing leadership and works directly with sales, filed marketing, account-based marketing, marketing operations as well as global program teams.

What will you be expected to do in order to be successful?

* Works with Digital Experiences Architect to develop demand marketing program strategies that supports demand pipeline and revenue impact;
* Optimizes and standardizes demand program implementation processes across the global organization;
* Serves as the key stakeholder contributing to Vertiv's overall campaign framework for demand marketing programs;
* Works to determine demand marketing program metrics and how to measure against objectives to gauge success;
* Works closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience;
* Collaborates with the demand center and/or field marketing to ensure a cohesive creation, execution, and testing/optimization strategy exists to increase engagement;
* Collaborates with the digital team on acquisition and engagement demand programs, and ensures final tactic selection is appropriate for program design;
* Partners with portfolio marketing to identify audience requirements and provides insight into what is and isn't working to drive future requirements;
* Plans the best mix of integrated inbound and outbound tactics, including offline and digital;
* Engages proactively with sales teams to coordinate, communicate, and optimize the impact of acceleration demand marketing programs;
* Identifies and creates a testing approach for demand marketing program pilots;
* Communicates with and educates marketing leadership about demand marketing programs;
* Manages demand programs and inputs into the selection of agencies and third-party vendors;
* Documents and communicates/distributes best practices for demand marketing program implementation across the organization, including recommendations for improvements;
* Serves as the key stakeholder and evangelist for testing and optimization, championing data-driven risk taking by demand marketers;


If you are ready for the following challenges:

* Working in a changing environment whilst remaining focused and responding to business needs;
* Managing internal relationships to ensure consistency, effective communication and project delivery;
* Working to tight deadlines in peak periods and juggling workload appropriately;
* Working with other members of the marketing team to ensure success;
* Ensure strong consistency of brand and key messages;



If YOU can define yourself as:

* Self-motivated, enthusiastic individual, able to be productive in multi-cultural, virtual work environments;
* Positive and adaptable approach to problem solving;
* Able to work as part of a team and to establish productive relationships with people at all levels
* Attention to detail;
* Excellent time management and organizational skills.



…and if YOU are feeling confident about working with us and can't wait to be part of our new core team while taking the ownership of the process, make an impact on the team WE are looking forward to connect with YOU and give more details about!

Descrierea companiei

Vertiv is a global market leader in designing and delivering critical infrastructure solutions;

In the world of high tech and new emerging technologies such as 5G and Edge, data centers have become an essential aspect of our everyday lives.

We design and manufacture critical infrastructure that ensures todays interconnected world of communication networks in commercial and industrial environments.

Even in these turbulent times, our business and industry does not stop, on the contrary - infrastructure has never been more important to ensure the increased internet usage continues running and we keep people connected with work, family and friends.
Publicat 18 iun. 2021 Reactualizat 9 iul. 2021 Expiră 18 iul. 2021
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