Publicat 16 Mai 2018 | Reactualizat 27 Mai 2018 | Expiră 15 Iun 2018

Analytics & Script Manager

1 post

Candidatul ideal

Ringier România is looking for a talented Analytics & Script Manager for our Publishing division. If you have a talent for interpreting Analytics, drilling into data and extracting useful insights, analyzing the impact of some scripts and adding or removing them in Google Tag Manager, this is a perfect job for you. You will be helping us manage the entire inventory of scripts on all our publishing sites - Libertatea.ro, Unica.ro, Elle.ro, Avantaje.ro, Noizz.ro, Glamour.ro, Auto-Bild.ro, Psychologies.ro, StiriCurate.ro and many more.

Descrierea jobului

Must have

  • A minimum of 2 years experience managing script tags within Google Tag Manager;
  • An advanced understanding of Google Analytics + Google Search Console tracking and extracting meaningful reports from those platforms;
  • A solid footing in understanding and helping implement user tracking, A/B testing conversion tracking (via e.g. Analytics, AdWords, Facebook, Site Catalyst, Marketizator, GTM, Criteo, RTBhouse, DoubleClick or DFP) and deriving actionable insights for optimization;
  • The ability to discern the full set of factors that can be improved to drive more traffic and conversions to our sites;
  • At least a basic understanding of JavaScript, Regular Expressions and how websites work in general;
  • The ability to analyze loading speed impact of various scripts on existing sites;
  • Good command of English.
Nice to have (optional)
  • A certification in Google Analytics or equivalent software is a big plus;
  • Constant drive for self-improvement, study and attending relevant conferences;
  • Good communication and leadership skills, for driving home arguments, convincing other people of the right way to do things and creating compelling presentations that showcase those talents;
  • Data gathering, consolidation and storage experience for analytics and big data;
  • Advanced JavaScript knowledge, ability to debug scripts and solve issues with the code.
Responsibilities
  • Constant analysis of all the publishing brand sites, marketing campaigns and their results or issues, reflected in weekly, monthly and quarterly reports regarding performance KPIs or punctual problems that need solving;
  • Oversight and management of all scripts placed on all our publishing sites, including testing or challenging their existence in each relevant context and optimizing their number for each brand or need;
  • Presenting reports and research findings or issues to technical management and inciting inter-departmental cooperation via the coordination of tech management;
  • Helping out with A/B testing, qualitative and quantitative research and deriving useful, actionable insights into what business directions and functional decisions need to be followed through for maximizing profit (EBITDA) and user satisfaction;
  • On demand Analytics training and support for people inside the company to disseminate insight into their proper usage and using their insights.

Descrierea companiei

Ringier is based on an impressive history going back almost 180 years and which has been shaped by renewal, innovation and courage. From its early days as a printing company, Ringier has developed into a media and entertainment company while preserving its original values. The company was founded in Zofingen, Switzerland, in 1833. Today some 6,500 employees in 14 countries work for Ringier, of which 3,500 are based in Switzerland. Ringier is carrying print, broadcast, radio, online, mobile media brands, apps, job platforms, e-commerce platforms, horizontal classifieds businesses, and is a successful player in the printing, entertainment and internet business. Ringier is a Swiss family-company with headquarters in Zurich.

Analytics & Script Manager  -  Ringier România