Ideal Candidate
- 2+ years of experience as a UA Manager / Media Buyer with a focus on Facebook Ads, and proven success cases in both web and mobile acquisition;
- Hands-on experience running and scaling campaigns via Google UAC, Apple Search Ads, Snapchat, DSPs, and in-app networks;
- Solid understanding of the mobile ecosystem (iOS & Android), with experience launching campaigns from scratch;
- Familiarity with tracking and attribution tools (AppsFlyer, Adjust) and configuring full-funnel analytics;
- Strong analytical skills: cohort analysis, event-based tracking, deep metric understanding (LTV, ROAS, CPI, ARPU);
- Experience with alternative app stores is a plus (Huawei AppGallery, Xiaomi GetApps, etc.);
- Proactive, results-driven, and comfortable working in a fast-paced, cross-functional environment;
- Experience in iGaming, casino, betting, or other high-ROI verticals is a strong advantage.
Job Description
- Plan, launch, and optimize paid user acquisition campaigns across Facebook Ads, Google UAC, Apple Search Ads, DSPs, Snapchat, and in-app ad networks (e.g., Unity Ads, Applovin, ironSource);
- Manage user acquisition funnels for both mobile (iOS & Android) and web platforms, with a focus on performance and ROI;
- Work with tracking and attribution platforms (AppsFlyer, Adjust, etc.) to ensure accurate campaign measurement and optimization;
- Analyze campaign performance using cohort data, track LTV, ROAS, CPI, and other core metrics to drive strategic decisions;
- Run A/B tests on creatives, audiences, and bidding strategies to continuously improve results;
- Explore and scale new channels, including alternative app stores (Huawei, Xiaomi, etc.);
- Collaborate closely with product, creative, and analytics teams to align marketing strategy with product goals;
- Take initiative in identifying growth opportunities and driving campaign innovation.
Company Description
Deep Games SRL is a dynamic and innovative company specializing in the iGaming industry. With a focus on delivering top-tier online gaming experiences, Deep Games SRL operates multiple projects that cater to a global audience of players seeking engaging and immersive gameplay. The company leverages cutting-edge technology to create user-friendly platforms that are both secure and scalable, ensuring an exceptional experience for users.
