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Curriculum Vitae

informatii personale

 

M 24.01.1980

Permis conducere:  Cat.B, Data obtinerii:30.11.1999

Stagiu militar: nu

obiectiv

 

Head of Marketing & Sales. Leadership. Business Development. Branding&PR. B2B & B2C Community Building. Visionary Management. Marketing, Sales & B2B/B2C Community Mentor. Strategic Consulting. Business & Life Coach. Trainer Dezvoltare Personala si Profesionala.

Beneficii: Mediu de lucru dinamic. Companie care nu accepta decat prima pozitie pe podium. Angajati care sunt constienti de faptul ca fac parte dintr-o elita si ca trebuie sa se comporte si sa actioneze ca atare. Ingemanarea creativitatii vizionare cu calculul cat mai exact.

Tip job: Part time, Full time, Proiect / Sezonier

Departament: Vanzari, Resurse umane / Psihologie, Relatii publice, Marketing, Publicitate, Grafica / Webdesign / DTP, Educatie / Training / Arte, ONG / Voluntariat, Functii publice, Internet / e-Commerce

Oras de lucru: Bucuresti, STRAINATATE

Nivel Cariera: Manager / Executiv

Disponibil: oricand

experienta profesionala

 

01.07.2012 - 01.07.2012

Departament: internet / e-commerce

Titlu Job: castigator la gala medica 2012, categoria internet medical, cu website-ul panaitsarbu.ro (maternitatea giulesti)

01.03.2012 - prezent

Departament: internet / e-commerce

Titlu Job: sales and marketing director, digital division

Responsabilitati:

Managementul si Coordonarea Departamentului de Vanzari, Marketing si Content Online pentru Studio Moderna Romania (+40.000.000 eur).

Din activitatea de zi cu zi:

- Analize profitabilitate. Impactul ofertelor in EBITDA (luand in calcul estimarile de volum de vanzari). Calcul oferte de LeadGeneration, cu impact pozitiv asupra profitabilitatii.
- Multichannel Marketing and Sales.
- Brand Awareness and Brand Activism (Dormeo, Delimano, Walkmaxx, Kosmodisk, Ivyss, Top-Shop, Shark, Dry Cooker).
- Analize Conversion Rate general si defalcat pe canale de vanzare online: SEM, EML, on-site, external advertising, social media.
- Campanii SMS cu raspuns direct.
- e-Mail frequency+content+interst-targeting (clicks-based). Category emailings, content-based. Campanii de colectare High-Converting Leads.
- White-Hat SEM guerilla.
- SEO-ready copywriting (the perfect mixture of CTA direct-response online copywriting and SEO).
- Integrated multichannel (Internet + Direct Response TV + TeleMarketing + Inbound Call-Center + Retail-Shops + Print + Wholesale + Home Shopping TV Channel) campaigns implementation, development and analysis.
- Marketplace Concept - negotiating and closing deals with external partners (commission-based, margin-based - depending on EBITDA results).
- Team training and empowerment. Planned and ad-hoc meetings.
- Deadline and Target - based daily activity.
- Always keep the pace with worldwide online new trends and solutions (Uk, Germany and US e-commerce conferences).
- Back-up action plans (C if B is not working better than A).
- Building the Best Customer Journey...
- Aikido-WEB-Strategy: using the power of competitors' advertising in order to harvest more sales.
- LeadGen (sales and non-sales = prospective customers)
- High quality LPs
- FaceBook apps; smartphone mobile apps;
- powerful and fully effective online - Internet-Inbound (Call-Center) strategy for cross-selling and up-selling;
- brand positioning
- Training intern permanent la nivelul Departamentului Online;
- 500+ ore training extern (online marketing & sales).
- Raportare, Forecast si Gap Analysis

Our internet department runs coordinated internet retailing activities across each country and incorporates 130 webstores.

Online Marketplace Development and Integration, Pricing Strategy, Business Development, e-Mail Marketing and Sales, Classic SEM and SEM Guerilla, SEO, Social Media, Viral Marketing, Video Marketing, e-Copywriting, WEB Analytics, Online Branding and PR.

Studio Moderna is the leading multi-channel e-commerce and direct to consumer platform in Central & Eastern Europe (CEE), Russia and Turkey, with presence in 21 countries and an audience of more than 400 million (+500.000.000 Eur Turnover).

130 transactional websites
300+ hours of daily TV advertising
6 owned TV channels
220+ owned retail stores
thousands of retail distributors
16 million catalogs annually
70+ million calls handled daily

Realizari:

- Turnover and EBITDA substantial growth
- New and highly effective team structure
- Business Development, New Strategic Projects (Concept, Implementation, Development)
- Innovation-focused Leadership

10.10.2011 - 01.03.2012

Departament: marketing

Titlu Job: general manager

15.11.2004 - 10.10.2011

Departament: marketing

Titlu Job: head of online marketing, sales & content department. editor-in-chief, manager.ro - business portals network. trainer, coach si autor al seriei de programe de dezvoltare personala si profesionala: 3x7: notorietate si excelenta in 21 de zile

Responsabilitati:

Conducerea Departamentului de Marketing, Vanzari si PR Online. Atingerea target-ului lunar/trimestrial/anual de vanzari, atragerea in baza de date calificata de noi potentiali si crearea de comunitati fidele.

In subordine: echipa de 45 redactori online, specialisti in e-mail marketing, specialisti online sales, copywriter-i, specialisti Social Media Marketing, specialisti SEM/SEO si Google AdWords/AdSense, specialisti viral/blog marketing, specialisti PR si online branding.

Obiective majore: volum de vanzari online in permanenta crestere, realizarea de content de specialitate foarte bine optimizat, cresterea bazei de adrese de e-mail calificate, nisate si double-opt-in, crearea si eficientizarea paginilor de vanzare, dezvoltarea strategica de proiecte online noi, consultanta privind managementul de produs si lansarea pe piata a unor concepte noi.

+ Redactor-sef al Retelei de Portaluri de Business Manager.ro

+ Trainer si Autor al Seriei de Programe de Dezvoltare Personala si Profesionala: 3x7 - Notorietate si Excelenta in 21 de Zile

Realizari:

Cresterea exponentiala a veniturilor din vanzari online (in plina criza). Inchegarea si dezvoltarea unei echipe de specialisti de prima clasa in materie de marketing, continut de specialitate si vanzari online. Viziune convertibila in bani. Creativitate transformata zi de zi in cifra de afaceri si profit. Proceduri care pun mecanismul de vanzare in miscare si care ajung prin perfectionare continua sa asigure independenta fata de riscul migratiei de personal inalt calificat. Leadership modern, capacitate de a insufleti pana si cel mai sceptic lucrator si de a-l implica 100% in proiectele in derulare.

- Am dezvoltat gama de produse a companiei pe baza studiilor de piata, in special in zona online.
- Am elaborat (din stadiu de proiect), propus, sustinut si dezvoltat inca din 2004 o serie de publicatii electronice (de tip "revista" sau "newsletter"), pe care le realizez/manageriez si in prezent.
- Am contribuit, astfel, la cresterea vanzarilor prin intermediul advertorialelor si al inserturilor publicitare din cadrul ziarelor, revistelor si newsletter-elor editate.
- Calitatea continutului editorial (in mare masura propriu) a adus beneficii de imagine companiei, generand in permanenta feed-back pozitiv de la abonati.

studii

 

Facultati:

Facultatea de Filosofie si Jurnalism
Facultatea de Drept

Activitati extracurriculare

Trainer Certificat CNFPA
Marketing, Sales & B2B/B2C Community Mentor
Strategic Consulting
Business & Life Coach
Trainer Dezvoltare Personala si Profesionala
Autor al Seriei de Programe "3x7: EXCELEAZA in 21 de zile!"
www.3x7.ro

Premii

Trainer Certificat CNFPA
Marketing, Sales & B2B/B2C Community Mentor
Strategic Consulting
Business & Life Coach
Trainer Dezvoltare Personala si Profesionala
Autor al Seriei de Programe "3x7: EXCELEAZA in 21 de zile!"
www.3x7.ro

Conferinte
Speaker "EXCELEZ", Hotel InterContinental, Bucuresti.

Speaker "Health and Beauty Expo", Sala Palatului, Bucuresti


Cambridge - Certificate in Advanced English

1. Web 2.0 Expo San Francisco 2010

(showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web)

Period:
May 3-6, 2010

Location:
San Francisco, CA, Moscone Center and San Francisco Marriott Marquis (Headquarter Hotel)

Conference, Intensive Trainings and Workouts:
75+ sessions, workshops, and intensives covering 10 topic areas:

* Business model strategies
* Design & UX best practices
* Social media success
* Cutting edge development
* The mobile tsunami
* Performance challenges
* Practical analytics
* Real-time opportunities
* Enterprise tools
* Creating Community


2. The Silicon Valley Experience

Period:
May, 2010

Location:
Cupertino & Mountain View (Apple and Google HQ)

Experience:
Two totally different and equally successful business models and marketing behaviours…


3. The 33rd Annual SIPA (Specialized Information Publishers Association) International Conference
Period:
May 31 – June 2, 2009
Location:
The Mayflower Hotel, Washington, DC
Conference, Intensive Trainings and Workouts with:
- Andy McLaughlin, President & CEO PaperClip Communications; Secretary, SIPA Board of Directors & 2010 Conference Chairperson
- Sandra Niehaus, Closed Loop Marketing
- Don Nicholas, Mequoda Group
- Bob Bly, Bly Copywriting
- Alan Rosenspan, A.Rosenspan & Associates
- Jim Tucker, Integrating Marketing Technology
- David Yale, Controlbeaters
- Jay Berkowitz, CEO of Ten Golden Rules of Internet Marketing
- Andrew Madden, Director of Strategic Partner Development, Google
- Jeff Pence, Farm Journal Media’s President of its television and newsletter businesses, and SIPA member
- Mark Ragan, CEO, Ragan Communications, and SIPA member
- Amy Africa, Eight by Eight
- Matt Bailey, SiteLogic Marketing
- Bill Barnes, Enquiro Search Solutions
- Sean Brooks, TechTarget
- Kathlene Collins, Inside Higher Ed
- Bill Dugan, The Pohly Company
- Sarah Rotman Epps, Forrester Research
- William Fridrich, Wm Fridrich Design
- Herndon Hasty, Range Online Media
- Craig Huey, Creative Direct Marketing Group
- Mark Johnson, Copywriter
- Robert Lerose, Lerose Copywriting

4. Bonn, Germany, Seminars and intensive workshops with:
- Don Nicholas (“Mequoda”) 2007, 2008 – Collecting e-mail addresses, collecting e-mail addresses, collecting e-mail addresses…

- Andrew Palmer (“Agora”) 2010 – The power of good SEO copywriting…

- Howie Jacobson (“AdWords for Dummies”) 2009 – Everything about and around Google – AdWords, SEO, Caffeine, Analytics a.s.o. …

- Jim Sinkinson (Infocom Group) 2006 – How to write for “them” so that they’ll keep filling your pocket…
5. The Biannual Online Content&Marketing Meetings in Bonn (since 2005)

WEB Design - HTML, DHTML, evenimente Java Script, Interdev
Premii literare

aptitudini

 

Limbi straine(Scris,Vorbit,Citit):

engleză(avansat,avansat,avansat)



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