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Curriculum Vitae

informatii personale


M 29.03.1966

Stagiu militar: da



I’d like to face new challenges and business opportunities, working in an open mind environment, which offers possibility to fully exploit experiences I’ve accumulated so far.

Salariu: nespecificat

Tip job: Full time

Departament: Vanzari, Marketing, Achizitii

Oras de lucru: Bucuresti, Brasov

Nivel Cariera: Manager / Executiv

Disponibil: oricand

experienta profesionala


01.01.2011 - prezent

Departament: vanzari

Titlu Job: sales director


Main Goals
• Redesign Sales Department based on current Market developments.
• Create and implement working procedures for Sales Department.
• Design business strategy for a sustenable growth in RCG Category for Eastern Europe.
• Increase Tchibo market share with 10%.
Key results
• New Sales Organization completely functional and following new designed working procedures starting with May 2012.
• I finalized - as part of international team in Tchibo- Sales Strategy for EE Countries.
• Volume and value over delivered with 13% above objective.
• Market Share result increased with 15% above versus 2010.

01.10.2008 - 01.10.2010

Departament: vanzari

Titlu Job: sept 2008 – nov 2010 & distribution spq comp albania - executive manager


Main Goals
• Design and implement business strategy in order to integrate all Business Units under the same working procedure and concept in Albania and Kosovo.
• Costs reduction based on optimal coverage and logistic decisions.
Key results
• Distribution redesigned based on synergy between different brands obtaining 9% sales increase on top of target established for Fiscal Year.
• 4% costs savings versus initial estimated budget based on logistic improvements.
• Increase distribution quality factors: no. of visit per customers with +18% and total no of effective calls with +22% versus Jan-June’08.

01.01.2006 - 01.08.2008

Departament: vanzari

Titlu Job: country manager albania & kosovo


Main Goals
• Albania market potential assesment for P&G brands.
• I was assigned to open a legal entity in Albania and to hire employees for all functions.
• Providing support to Albanian Distributor, in order to start working based on real data, collected from Albania and Kosovo market.
• Accountable for P&G brands’ strategies implementation in Albania and Kosovo.
• “Gillette integration”, after Gillette business global acquisition by P&G.
Key results
• Business had grown within two years with more than 150% based on better market coverage and distribution. Grow percent was 35% above average growth of South Balkan region.
• I had opened P&G Albania - local entity- fully operational in Oct’06.
• I had built a strong win-win partnership with M&D Albanian Distributor.
• Design and implement a new market concept “Store outside Store”- which had become a benchmark for all Developing Markets where P&G is operating.

01.11.2003 - 01.12.2005

Departament: vanzari

Titlu Job: unit manager west romania


Main Goals
• Accountable for a 45 Millions USD business and 1.3 Million USD promo budget per year.
• Led a team of 5 P&G Key Account Managers and 10 distributor sales teams.
• Responsible for sales & promo strategy development and implementation in all trades.
• Training and coaching responsibilities in the area.
Key results
• Integrate Wella’s business together with Londa’s employees to P&G culture
• 2 P&G and 1 distributor people promoted in one year;
• Business growth index +4 ppt. above average national growth;
• Develop innovative mix coverage model for regional key accounts.

01.04.2001 - 01.10.2003

Departament: mlm / vanzari directe

Titlu Job: team leader for selgros cash &carry


Main Goals
• Responsible for overall P&G business with Selgros C&C.
• Design and implement Action and Promotional Plans for gradually business grows.
• Team Leader for P&G Key Acc. Managers’ Team for Selgros Romania.
Key results:
• P&G brands shares grow inside customer’s business in 5 from 6 categories.
• Achieve a win – win relationship with customer based on strong partnership commitment.
• 2000-2001- Highest P&G Award for most successful business in P&G;

01.04.1999 - 01.03.2001

Departament: vanzari

Titlu Job: key account manager


Main Goals
• Responsible for 10 MM USD business and 0.6 MM USD promotional budgets.
• Managed the business with local and international accounts
• Account handler for Top customers covered via distributor
• Deliver corporate trainings for distributor’s sales force
Key results:
• Increase volume in all trade channels; growth +20 % versus average national growth
• Develop for the first time business with top customers based on “Join Business Plan”

01.01.1995 - 01.04.1999

Departament: vanzari

Titlu Job: regional sales manager - central romania area


Area Sales Manager of Brasov Branch for Procter&Gamble Division (3 counties)
Main Goals
• Design plans and strategies for improving coverage and distribution.
• Recruit and train sales people and all other needed functions for IT, logistic and office.
• Managed P&G initiatives and business plans in all local accounts.
Key results:
• Best branch from country in terms of coverage and distribution 1997,1998;
• Doubled the monthly sales average in ’98 versus ’96 through better coverage.




1983 - 1988 Facultate / Colegiu: Inginerie la Institutul Politehnic Bucuresti - Facultatea Aeronave din Bucuresti.


Apr 2009: Communication skills

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