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Curriculum Vitae

informatii personale

 

F 20.04.1990

Permis conducere:  Cat.B, Data obtinerii:25.10.2009

obiectiv

 

Va rog sa luati in considerare CV-ul in limba engleza. Multumesc!

Salariu: nespecificat

Beneficii: Salariu motivant; Oportunitate de avansare si dezvoltare; Mediu de lucru placut.

Tip job: Full time

Departament: Vanzari, Resurse umane / Psihologie, Relatii publice, Office / Back-office / Secretariat, Marketing, Publicitate, Grafica / Webdesign / DTP, Banci, Saloane / Clinici frumusete, MLM / Vanzari directe

Oras de lucru: Pitesti, Mioveni, Remote (de acasă)

Nivel Cariera: Mid-Level (2-5 ani), Manager / Executiv, Senior-Level (> 5 ani)

Disponibil: oricand

experienta profesionala

 

01.05.2020 - prezent

Departament: marketing

Titlu Job: product manager

01.08.2018 - 30.04.2020

Departament: marketing

Titlu Job: brand manager

Responsabilitati:

 NPD projects (Summer tablets - support, launch Crispy ChocoVenture Dark bar)
 Quality improvement projects (Bouquet pralines filling, bars)
 Product development:
- Research Marketing (Nielsen data, trends)
- Marketing Concept for bars and tablets
- Develop new recipes with R&D & chocolatiers support
- Manage packaging and design
- Prices (COGS) – financial support
- P&L – financial support
- Advertising plan and implementation
 RO Social Media Management: develop new concepts, photo shootings, media plan, KPI's evaluation (develop content, come with new pictures ideas, contextual posts etc)
 Constantly communication with Heidi’s community in online
 Management of regional Social Media (Heidi International, Bosnia-Herzegovina, Macedonia, Bulgaria)
 Online Campaigns & Evaluation (Christmas - hallow figurines, Winter tablets, Easter campaign, Summer)
 Google Display Network & Remarketing
 Manage Heidi Chocolate website: https://heidi-chocolate.com/ro/
 Write advertorials and manage online communication
 E-commerce: amazon.de
- Establish the main bundles with management
- New packaging & design (ex. New pralines 1 kg Dark & Bouquet: amazon & China market)
- Forecast & delivery management
- Photo shooting products in focus
- Online store management (banners, content) – agency support
- Manage all departments involved
- Mange delivery (labelling and shipment by myself)
- Business case & constant sales analyses
- Costumer service (e-mail to the costumers)
 E-commerce strategy with IKA (ex. mega image website, emag, bringo app)
 Events management (Kaufland visit in the factory)
 Sponsorships and CSR projects
 POSM's (sales support)

References:
https://www.facebook.com/HeidiChocolate/
https://heidi-chocolate.com/
https://www.instagram.com/heidi.chocolate/?hl=ro

01.04.2014 - 31.08.2018

Departament: marketing

Titlu Job: junior brand manager

Responsabilitati:

 Management of assigned brands through campaigns and marketing actions (Ceresit Stop, Loctite, Moment, Ceresit)
 Effective communication and support for national sales force
 Prepare and implement national campaigns and impact assessment in sales
 Constant market research and analysis of own portfolio: profitability calculations, pricing and marketing plans
 Produce communication materials (catalogs, wobblers, leaflets, demo-tools etc.)
 Constantly co-operating with local and international advertising agencies (ATL, BTL, Digital, Trade)
 TV spot preparation, OOHs
 Launch new products (label, packaging, price positioning, communication, promotion)
 Competition monitoring and market analysis
 Planning promotional packages in the store and online
 Digital: launch interactive application on Google Play
 Digital campaigns (media, mobile) in collaboration with specialized agencies
 Editing websites in CMS, editorial plan Facebook
 Live demonstrations produced in collaboration with the largest players Key accounts in the construction field (ex. Dedeman, Hornbach)
 Social media / digital (blogging campaigns, event organization, Facebook campaigns)
 Use Google Analytics tools, Google Trends, Add Words, Facebook Ads
 Managing troubled stocks and making promo packages
References:
http://www.stopumiditatii.ro/ro.html
http://www.ceresit.ro/ro.html
http://www.moment.com.ro/ro.html
https://www.facebook.com/LipesteOrice.ro/

01.02.2012 - 30.06.2012

Departament: publicitate

Titlu Job: advertising consultant

Responsabilitati:

 Identify events from Craiova and publish them on www.craiova.ro
 Contacting companies and presenting promotional packages on the site
 Site analyzes and evaluation

01.09.2008 - 30.06.2018

Departament: vanzari

Titlu Job: team leader

Responsabilitati:

 Promote products and business opportunity
 Organizing and presenting beauty & business events
 Centralize sales reports
 Coordinate, motivate and team development
 Participation at conferences and sales trainings

studii

 

Facultati:

2012 - 2014 Masterat: Consulting and Expertise in Advertising la University of Bucharest din Bucharest. I studied subjects such as Semiotics, Visual Communication, Photography, Political Communication, Art History, Advertising, Marketing Introduction, Blogging, Brand Communication, English, French, etc.
2009 - 2012 Facultate: Communication and Public Relations la University of Craiova din Craiova. Graduation as a valedictorian
Practice on radio and TV
Graduation of the Psycho-Pedagogic module
Student organization member: AIESEC, AEGEE
Intensive Youth Training, ERASMUS, Portugal – experience change with students from other countries

Premii

Lucrari publicate
May 2012: Comunicare organizationala

Premii si Distinctii
Apr 2011: Cel mai bun desen care sa releve importanta comunicarii

Hobby-uri
calatoriile, innotul, ciclismul, salsa, muzica, cititul, natura



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