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Curriculum Vitae

informatii personale


F 28.09.1975

Permis conducere:  Cat.B, Data obtinerii:30.11.2003



Contribute to a sustainable business growth (market share, turnover, profit) through a strategic approach to marketing and organizational excellence. Main expertise sectors: FMCG, media, telecommunications, constructions, banking, electronics, advertising.

Salariu: nespecificat

Tip job: Full time

Departament: Marketing, Cercetare - dezvoltare, Management

Oras de lucru: Bucuresti

Nivel Cariera: Manager / Executiv

Disponibil: oricand

experienta profesionala


01.06.2014 - prezent

Departament: marketing

Titlu Job: marketing of sales manager


Sustaining sales activity with company and business divisions sales presentations, special projects ideas, sales tools development (site, newsletters etc)
Understanding customers' behavior, needs and expectations towards Mediafax products in order to create special products and packages best suited for our clients.
Processing all available info (audience and traffic data, customers profiles, customers' affinities) in order to prepare the best package and sales arguments for the sales team.

01.07.2013 - 01.07.2014

Departament: marketing

Titlu Job: manager, consumer & insights


Responsible for managing all the customer experience research projects, understanding all the categories of clients: TV viewers, VOD subscribers, online customers and creating and presenting consumer information and data in a clear, rich and compelling way to main stakeholders and other parties in the organization.
Directly reporting to Marketing Director.
Accomplissements : Being an internal driver for a customer centric culture within organization; Develop from scratch and maintain Pro TV online community – internal research tool designed to keep a close relationship with Pro TV customers; Initiate a monitoring process for tracking content performance, using specific key indicators (Appreciation index, Brand advocacy), in order to continuously measure customers satisfaction and loyalty; Initiate and manage the internal rethinking the branding strategy for Pro TV umbrella brand.

01.01.2012 - 01.07.2013

Departament: cercetare - dezvoltare

Titlu Job: regional research director (for ro, cz, sk, sl, hr, bg)


Coordinating the research activity within the CME territories, having the 6 research managers as direct reports.
Among main responsibilities, harmonizing and facilitating cooperation among people from different cultural backgrounds (RO, SK, CZ, SK, HR, BG), translating the research work into actionable insights for top management and guide them in reading and understanding research output, analyzing the management needs and prioritize the research tasks, leading workshops for teamwork enhancement, coordinating the research studies in all CME territories (6 countries), standardizing the research approaches, comparing the results across countries and supporting the research design and implementation.
Directly reporting to the Executive Vice President, Strategic Planning and Operations of CME.
Accomplissements : Managed the implementation of the internal Research Portal, as a knowledge core to assist the entire business; Managed the creation, development and implementation of Research Data Warehouse, an at-your-fingertip shared source of aggregate powerful information.

01.01.2010 - 01.12.2011

Departament: cercetare - dezvoltare

Titlu Job: business research manager (for ro, cz, sk, sl, hr, bg)


Responsable for the business research strategy, managing research teams, including significant mentoring and training of junior colleagues from Czech, Slovakia, Slovenia, Bulgaria, Croatia, Romania.
Leading the business research team, comprising a total of 9 direct reports.
Directly reporting to the group Chief Financial Officer.
Accomplissements : Business intelligence input based on market environment & future trends analysis; Conduct and/or supervise data collection in the targeted territories; Communicate relevant research findings to external actors; Provided input into annual and strategic plans and budgets; Run on-going tracking studies providing monthly updates and insightful summaries; Developed, managed and monitored activity budgets when needed.

01.01.2008 - 01.12.2009

Departament: cercetare - dezvoltare

Titlu Job: research manager entertainment division of mediapro


Leading the research team in order to offer responses for consumers’ behavior trends, new formats to develop, feedback for the new developing concepts, generate new ideas, deeply and fully analysis and understanding of the local and regional markets, establish an efficient communication with different departments’ managers: sales, marketing, development, IT and Business Units’ Directors, translate market research outputs into friendly easy-to-read easy-to-understand conclusions and draw recommendations based on relevant findings, Assist top management in taking risky business development decisions.
Leading the business research team, comprising a total of 10 direct reports.
Directly reporting to the Group General Director.
Accomplissements : Analysis of production companies from CEE countries, Description of CEE Cinema Market; Estimating the market volume for: cinema, TV, home video, events, and production services.

01.03.2006 - 01.12.2007

Departament: cercetare - dezvoltare

Titlu Job: qualitative research manager


Coordination of qualitative research projects from their premises to the presentation to the client, including actionable conclusions and recommendations. Accountable for client service and business development targets.
Internal clients (all MediaPro Business Divisions): MediaPro Publishing Division, Mediafax, MediaPro Distribution, MediaPro Pictures, L!VE Events division, MediaPro Studios.
Directly reporting to the Group Research Director.

01.01.1999 - 01.02.2006

Departament: cercetare - dezvoltare

Titlu Job: senior research associate


Leading the research team, comprising a total of 7 direct reports. Offered research and consultancy services for main accounts. Both qualitative and quantitative studies, from client’s business needs understanding to analysis and reporting, including strategic recommendations. Delivered both tactical (Concept Test; Customer Satisfaction Studies; Product and packaging tests; Pricing studies; Social research and public opinion research) and strategic studies (U&A – usage and attitudes, segmentation studies, positioning studies)

Industries covered: FMCG, Financial institutions, telecommunications.
Key Account: Orange, TCCC, Unilever, British American Tobacco, Elite, Holcim, Young & Rubicam, Cosmote, Transilvania Bank, Rompetrol, Flanco, Help Net, La Roche, Credisson, BCR, Heineken, The World Bank.

Accredited on aadvertising research (classical approach and with Perception Analyzer System).

Directly reporting to the General Director.




2013 - 2013 Facultate: la din Bucharest.
2005 - 2007 Masterat: Master’s degree – Sociology – Master studies “Opinion Polls, Marketing and Advertising” la Faculty of Sociology and Social Work, University of Bucharest, Bucharest din Bucuresti.
2003 - 2004 Facultate: Post graduating Studies in Advertising la Faculty of Journalism and Communication Sciences, University of Bucharest din Bucuresti.
1996 - 2000 Facultate: Bachelor’s degree la Faculty of Psychology, Sociology and Pedagogy, University of Bucharest din Bucuresti.


Nov 2013 - Nov 2013: Markstrat Seminar – Strategic Planning

Jan 2003 - Dec 2004: Fundaments of marketing research, methods, techniques and results interpretation

Sep 2012: Train of the trainers

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