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Curriculum Vitae

informatii personale


M 10.08.1981

Stagiu militar: da



About meEdit I have played key roles in growing businesses and people with measurable achievements. High expertise in Digital & Influencer Marketing, Employer Branding, Marketing B2B/B2C Strategies, up-sales, cross-sales & retargeting, Social Media, SEO, PPC, CRM & Consumer Experience improvement. - Strong strategic planning skills & vision for building successful Sales & Marketing strategies. - Advanced knowledge of Consumer Digital & Physical behavior, Employer Branding, Content Management, Digital & Social Media, PPC Campaigns. - Able to build successful marketing plans, Employer Branding strategies & engaging Consumers or Key Opinion Leaders with brands. I have learned that no matter the challenge, the best way to achieve success is to have vision, a robust plan, positive attitude, focus on resources & profitability, care for partnership, people development, business ethics and value cross-functional collaboration.

Salariu: nespecificat

Tip job: Full time

Departament: Relatii publice, Marketing, Publicitate, Internet / e-Commerce, Auto / Echipamente, Management

Oras de lucru: Bucuresti, STRAINATATE

Nivel Cariera: Manager / Executiv, Senior-Level (> 5 ani)

Disponibil: oricand

experienta profesionala


01.09.2019 - prezent

Departament: marketing

Titlu Job: marketing director


idrive is one of the fastest growing AI & transportation technology companies in the US, operating globally.

• Building the Marketing & Digital strategy & plan, ensuring our brand message is strong and consistent across all channels and marketing efforts are ROI efficient
• Supporting idrive`s efforts to reach planned million USD investments
• Identifying opportunities to develop new market segments & additional revenue sources (OEM; resellers, aftermarket, new business areas), enhance offer & maximize profitability
• Monitoring competition (acquisitions, pricing, benefits & features), prepare and manage monthly & annual budgets
• Setting, monitoring, evaluating & reporting on Marketing team goals

01.01.2018 - 31.03.2019

Departament: marketing

Titlu Job: business segement manager b2c - central europe & turkey


Responsible for Central Europe (21 countries) T1 offer deployment strategy, volumes & profitability increase, maximizing the Consumer digital & physical experience with the brand, increasing the digital visibility, Dealer & Consumer satisfaction.

• Diagnosed Central Europe`s markets, identified real growth opportunities & areas of development; built 3-year B2C G2M plan (T1 Offer, Digital levers, Social Media & comm plan, pricing, CRM, retargeting, impact, KPIs); coordinated the construction of Territories G2M & SI/SO calendar with Marketing & Sales Directors
• Lead the launch of two new products MICHELIN Primacy 4 & Alpin 6 with high success, overtaking volume, margin & engagement ambitions. Realized 109 % vs. target in the context of Turkish premium market drop by ~25%
• 2018 SOL gain in Premium segment by 1.2p

01.09.2016 - 31.12.2017

Departament: marketing

Titlu Job: customer marketing manager - central & southern europe


Developing tailor-made Marketing & Commercial Strategies and AVSs for strategic dealers, steer them to success for all parties - Consumer, Dealer, Michelin - with high focus on Digital, Consumer Experience increasing & generating additional revenue sources for dealers to maximize profitability. Implement the feasible AVSs in the future G2M plans at regional or global level.

• Analyzed the landscape, historic data & Consumer behavior at POS level, redesigned Consumer segmentation & developed efficient ways to address them, leading to increased profitability, qualified traffic & Consumer satisfaction.
• Identified cross-sell, up-sell & retention opportunities, developed the offer portfolio & new marketing campaigns to increase margin, sales & Consumer rotation or avg. expenditure.
• My Customized Marketing plan for the largest Romanian network (Euromaster; 36 POS) lead to 271% more online bookings, 240% higher traffic on website & +18% Michelin tire sales vs. Y-1

01.06.2012 - 31.08.2016

Departament: marketing

Titlu Job: influencer marketing manager michelin central & southern europe


Identifying & leveraging key tyre purchase Influencers to maximize purchase intention for our targeted Consumer. Managed 12 complex and dynamic countries, a huge variety of KOLs (as Bloggers, Authorities as Road Police, Transport & Education Ministries, VIPs, Rally Pilots, Forum Leaders, Fleets, Universities, Driving Schools, Auto Clubs, Consumer & Professional Associations; Michelin Employees, ONGs) with high impact, driven by passion & engagement.

• Mapped & opened the whole region (12 COUs) from scratch, identified real opportunities & transformed them into success stories. Lead Michelin brand to the category reference status with the highest Consumer Recommendation (95%) and highest category NPS
• Defined and steered the Regional strategy for Premium Consumer segment, organized more than 300 events, digitally launched various products & services with high impact, handled successful partnerships
• Established several WW Best Practices (Road Safety Campaign; SpeedSector GR; cooperation with Porsche AG at European level; online Consumer Engagement campaigns)
• Lead Michelin Employer Branding strategy until 2019

01.01.2011 - 30.06.2012

Departament: marketing

Titlu Job: operational marketing manager b2b - romania & balkans


Building & coordinating the implementation of the B2B T1 Marketing plan according commercial & WW marketing strategy, measuring the performance & budgeting within Balkans (9 countries) for Michelin Truck product line.

• Defined, standardized & harmonized processes & procedures for resources usage optimization & ROI maximization.
• Established European best practice with the design & implementation of the regional lunch (6 countries, 36 B2B events) for two major B2B solutions (MICHELIN X Way Multi 3D & X Works).
• Built the Marketing & Commercial offer, conducted and wining the negotiations with the largest Croatian Car Dealer (AutoZubak) leading to direct 7% T1 SOM gain from the main competitor.

01.08.2009 - 31.12.2010

Departament: marketing

Titlu Job: territory retail & trade marketing manager - bulgaria & croatia - bulgaria & croatia


Managing the Consumer / End-User experience at POS level to achieve both Marketing, Distribution & Sales objectives.

• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POS
• Created European Best Practice POSM & B2B digital tools for increasing the Dealer Intimacy & Sales maximization
• Established & maintained a solid cooperation with the Sales Force & Dealers; Agencies; Suppliers with very good feedback from Partners and Sales Dep.

01.02.2008 - 31.08.2009

Departament: marketing

Titlu Job: order & distribution executive


Managing the commercial relationship & ensuring that Philip Morris`s distributors achieve their monthly targets. Following up the financial eligibility, orders vs business & production plans. Provide high level of support to both distributors and Philip Morris`s Marketing & Sales departments.

• Assisted the development of new policies and procedures to optimize distribution and improve relationship with the dealers. Build daily transportation plan considering regulations, routes, loads optimization & costs leading to 6% annual cost reduction.
• First point of contact & detailed reporting to OLAF (European Anti-Fraud Office) regarding cigarette counter-fiction & smuggling
• Operational support for Sales & Marketing Department, ensuring all objectives of the marketing actions are met

01.09.2006 - 31.01.2008

Departament: marketing

Titlu Job: trade marketing consultant


Responsible for local brand development, collection & analyze various data regarding sales, merchandising & competition to support Business Strategy & Commercial Steering development.

• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POP thus sales
• Provided specific data regarding consumer experience, sales, merchandising, competition to the Marketing dep to further develop & improve the visibility and quality of the brands in portfolio in assigned areas
• Monitored sales team`s activity in the territory & follow-up sales performance




2000 - 2005 Facultate: Inginerie civila la USAMV din Bucuresti.


Jan 2018 - Dec 2018: DOT - dezvoltare strategie abordare imbatranire anvelope

Jan 2016 - Dec 2018: Project Leader - Michelin Employer Branding

Dec 2015 - Dec 2018: Develop B2B regional strategy for Key car fleets

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