Candidatii eJobs pot alege daca CVul lor este: CONFIDENTIAL, PUBLIC sau daca este disponibil doar clientilor eJobs. CVul de pe acesta pagina este public (fara date de contact insa). CVul Public ii ofera candidatului mai multe oportunitati de a fi gasit si contactat de potentiali angajatori. CVurile disponibile doar clientilor eJobs au un format mai complex, contin mai multe informatii si sunt mult mai detaliate.
Candidatii eJobs isi pot schimba in orice moment disponibilitatea CVului.

Daca sunteti firma si doriti sa contactati candidatul de mai jos, trimiteti-ne aceasta cerere la Contact@ejobsgroup.ro, alaturi de linkul catre aceasta pagina.

Unul din Relationship Managerii eJobs o sa va contacteze in maxim 24 de ore si o sa va ofere datele de contact DOAR dupa ce candidatul isi exprima acordul in acest sens.




Curriculum Vitae

informatii personale

 

M 10.08.1981

Stagiu militar: da

obiectiv

 

About meEdit I have played key roles in growing businesses and people with measurable achievements. High expertise in Digital & Influencer Marketing, Employer Branding, Marketing B2B/B2C Strategies, up-sales, cross-sales & retargeting, Social Media, SEO, PPC, CRM & Consumer Experience improvement. - Strong strategic planning skills & vision for building successful Sales & Marketing strategies. - Advanced knowledge of Consumer Digital & Physical behavior, Employer Branding, Content Management, Digital & Social Media, PPC Campaigns. - Able to build successful marketing plans, Employer Branding strategies & engaging Consumers or Key Opinion Leaders with brands. I have learned that no matter the challenge, the best way to achieve success is to have vision, a robust plan, positive attitude, focus on resources & profitability, care for partnership, people development, business ethics and value cross-functional collaboration.

Salariu: nespecificat

Tip job: Full time

Departament: Relatii publice, Marketing, Publicitate, Internet / e-Commerce, Auto / Echipamente, Management

Oras de lucru: Bucuresti, STRAINATATE

Nivel Cariera: Manager / Executiv, Senior-Level (> 5 ani)

Disponibil: oricand

experienta profesionala

 

01.09.2019 - prezent

Departament: marketing

Titlu Job: marketing director

Responsabilitati:

idrive is one of the fastest growing AI & transportation technology companies in the US, operating globally.

• Building the Marketing & Digital strategy & plan, ensuring our brand message is strong and consistent across all channels and marketing efforts are ROI efficient
• Supporting idrive`s efforts to reach planned million USD investments
• Identifying opportunities to develop new market segments & additional revenue sources (OEM; resellers, aftermarket, new business areas), enhance offer & maximize profitability
• Monitoring competition (acquisitions, pricing, benefits & features), prepare and manage monthly & annual budgets
• Setting, monitoring, evaluating & reporting on Marketing team goals

01.01.2018 - 31.03.2019

Departament: marketing

Titlu Job: business segement manager b2c - central europe & turkey

Responsabilitati:

Responsible for Central Europe (21 countries) T1 offer deployment strategy, volumes & profitability increase, maximizing the Consumer digital & physical experience with the brand, increasing the digital visibility, Dealer & Consumer satisfaction.

• Diagnosed Central Europe`s markets, identified real growth opportunities & areas of development; built 3-year B2C G2M plan (T1 Offer, Digital levers, Social Media & comm plan, pricing, CRM, retargeting, impact, KPIs); coordinated the construction of Territories G2M & SI/SO calendar with Marketing & Sales Directors
• Lead the launch of two new products MICHELIN Primacy 4 & Alpin 6 with high success, overtaking volume, margin & engagement ambitions. Realized 109 % vs. target in the context of Turkish premium market drop by ~25%
• 2018 SOL gain in Premium segment by 1.2p

01.09.2016 - 31.12.2017

Departament: marketing

Titlu Job: customer marketing manager - central & southern europe

Responsabilitati:

Developing tailor-made Marketing & Commercial Strategies and AVSs for strategic dealers, steer them to success for all parties - Consumer, Dealer, Michelin - with high focus on Digital, Consumer Experience increasing & generating additional revenue sources for dealers to maximize profitability. Implement the feasible AVSs in the future G2M plans at regional or global level.

• Analyzed the landscape, historic data & Consumer behavior at POS level, redesigned Consumer segmentation & developed efficient ways to address them, leading to increased profitability, qualified traffic & Consumer satisfaction.
• Identified cross-sell, up-sell & retention opportunities, developed the offer portfolio & new marketing campaigns to increase margin, sales & Consumer rotation or avg. expenditure.
• My Customized Marketing plan for the largest Romanian network (Euromaster; 36 POS) lead to 271% more online bookings, 240% higher traffic on website & +18% Michelin tire sales vs. Y-1

01.06.2012 - 31.08.2016

Departament: marketing

Titlu Job: influencer marketing manager michelin central & southern europe

Responsabilitati:

Identifying & leveraging key tyre purchase Influencers to maximize purchase intention for our targeted Consumer. Managed 12 complex and dynamic countries, a huge variety of KOLs (as Bloggers, Authorities as Road Police, Transport & Education Ministries, VIPs, Rally Pilots, Forum Leaders, Fleets, Universities, Driving Schools, Auto Clubs, Consumer & Professional Associations; Michelin Employees, ONGs) with high impact, driven by passion & engagement.

• Mapped & opened the whole region (12 COUs) from scratch, identified real opportunities & transformed them into success stories. Lead Michelin brand to the category reference status with the highest Consumer Recommendation (95%) and highest category NPS
• Defined and steered the Regional strategy for Premium Consumer segment, organized more than 300 events, digitally launched various products & services with high impact, handled successful partnerships
• Established several WW Best Practices (Road Safety Campaign; SpeedSector GR; cooperation with Porsche AG at European level; online Consumer Engagement campaigns)
• Lead Michelin Employer Branding strategy until 2019

01.01.2011 - 30.06.2012

Departament: marketing

Titlu Job: operational marketing manager b2b - romania & balkans

Responsabilitati:

Building & coordinating the implementation of the B2B T1 Marketing plan according commercial & WW marketing strategy, measuring the performance & budgeting within Balkans (9 countries) for Michelin Truck product line.

• Defined, standardized & harmonized processes & procedures for resources usage optimization & ROI maximization.
• Established European best practice with the design & implementation of the regional lunch (6 countries, 36 B2B events) for two major B2B solutions (MICHELIN X Way Multi 3D & X Works).
• Built the Marketing & Commercial offer, conducted and wining the negotiations with the largest Croatian Car Dealer (AutoZubak) leading to direct 7% T1 SOM gain from the main competitor.

01.08.2009 - 31.12.2010

Departament: marketing

Titlu Job: territory retail & trade marketing manager - bulgaria & croatia - bulgaria & croatia

Responsabilitati:

Managing the Consumer / End-User experience at POS level to achieve both Marketing, Distribution & Sales objectives.

• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POS
• Created European Best Practice POSM & B2B digital tools for increasing the Dealer Intimacy & Sales maximization
• Established & maintained a solid cooperation with the Sales Force & Dealers; Agencies; Suppliers with very good feedback from Partners and Sales Dep.

01.02.2008 - 31.08.2009

Departament: marketing

Titlu Job: order & distribution executive

Responsabilitati:

Managing the commercial relationship & ensuring that Philip Morris`s distributors achieve their monthly targets. Following up the financial eligibility, orders vs business & production plans. Provide high level of support to both distributors and Philip Morris`s Marketing & Sales departments.

• Assisted the development of new policies and procedures to optimize distribution and improve relationship with the dealers. Build daily transportation plan considering regulations, routes, loads optimization & costs leading to 6% annual cost reduction.
• First point of contact & detailed reporting to OLAF (European Anti-Fraud Office) regarding cigarette counter-fiction & smuggling
• Operational support for Sales & Marketing Department, ensuring all objectives of the marketing actions are met

01.09.2006 - 31.01.2008

Departament: marketing

Titlu Job: trade marketing consultant

Responsabilitati:

Responsible for local brand development, collection & analyze various data regarding sales, merchandising & competition to support Business Strategy & Commercial Steering development.

• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POP thus sales
• Provided specific data regarding consumer experience, sales, merchandising, competition to the Marketing dep to further develop & improve the visibility and quality of the brands in portfolio in assigned areas
• Monitored sales team`s activity in the territory & follow-up sales performance

studii

 

Facultati:

2000 - 2005 Facultate: Inginerie civila la USAMV din Bucuresti.

Premii

Proiecte
Jan 2018 - Dec 2018: DOT - dezvoltare strategie abordare imbatranire anvelope

Jan 2016 - Dec 2018: Project Leader - Michelin Employer Branding

Dec 2015 - Dec 2018: Develop B2B regional strategy for Key car fleets



Pagini: 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20 

E timpul pentru un browser mai bun

De la 1 octombrie 2019, te informăm că site-ul eJobs.ro nu va mai putea fi accesat prin browser-ul Internet Explorer din cauza funcționalităților reduse ale acestuia. Accesează-ne cu încredere folosind unul dintre browserele mai moderne: Google Chrome, Mozilla Firefox, Safari sau Edge.

Am înțeles
close