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Curriculum Vitae

informatii personale


M 27.05.1973

Permis conducere:  Cat.B, Data obtinerii:02.02.2000

Stagiu militar: da



Salariu: nespecificat

Tip job: Full time

Oras de lucru: Bucuresti

Nivel Cariera: Mid-Level (2-5 ani)

Disponibil: oricand

experienta profesionala


01.04.2017 - prezent

Departament: marketing

Titlu Job: head of marketing and online


Develop local and international Marketing strategy for all 5 companies in the holding .
Lead Google Adwords accounts for each of the 5 companies in the holding
Analysis and interpretation of data from Google Analytics, for each of the 5 companies in the holding
Lead local and international Marketing activation (offline and online) and manage/optimise Content to deliver on the agreed growth goals
Develop strategy for local and international media and deliver a right mix of digital/non-digital investment to maximize user base growth within the agreed targets.
Work with promotional tools, pricing and develop point of sale strategy.
Identify and execute local partnerships to build the brand awareness in Romania and in the international zone of interests
Manage intern and international marketing budget.
Track and monitor key Growth and Content metrics in ouir segment of business
Developing and implementing marketing and advertising campaigns on Facebook, Instagram, Twitter and LinkedIn profiles, for each of the 5 companies in the holding
Coordinate draft content articles from internal and external writers
Edit draft articles and write original content as needed
Post articles on our blog and marketing automation
Promote articles on our social media channels - Facebook, Instagram, Twitter and LinkedIn profiles, for each of all 5 company in the holding
Assist in production of monthly newsletters
Edit website content using our content management systems
Developing and implementing social media strategies for leading brands in different industries
Constant monitoring of the KPIs on each social media profile that you are managing
Research for new opportunities and tools in order to rise the awareness and engagement of different brands on Social Media
Creating and implementing campaigns and content mainly for Facebook, Instagram, Linkedin, YouTube
Community management and customer support on social media for each of the 5 companies in the holding
Weekly and monthly reports.

01.04.2015 - 30.04.2017

Departament: ong / voluntariat

Titlu Job: marketing and social media manager


Build and execute social media strategy through competitive research,benchmarking, messaging and audience identification
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and acting in accordance with the information obtained
Collaboration with other departments: customer relations, sales etc, to manage reputation, identify key players and coordinate next actions
Manage all social media channels Facebook, Twitter, Pinterest,LinkedIN,Instagram and Google AdWords, Google Analytics
Form key relationships with influencers across the social media platforms and real life
Manage and facilitate social media communities
Monitor and report on performance on social media platforms using Google Analytics
Regularly liaise with colaborators via telephone, email, conference calls or face-to-face
- optimal choice of hours for posts on the site, on the blog site and on social media platforms Facebook, LinkedIN,Instagram, Twitter etc
- changing the state of products on sale and existing stocks
Managing relationships with difficult online store customers
Collaboration with Sales in Store and Marketing team to define the priority products of the online store.
Coordination and support for data entry for products on sale in online store, including extended technical descriptions of products
Collaboration with the company's management as well as with the IT team and web developers
to maintain the online store to the highest standards
Using Google Analytics and GoogleAdWords as well as other index verification keys for the growth and development of the online store.
Managing budget for Google Analytics, GoogleAdWords, PR and advertising agencies

01.11.2011 - 28.02.2015

Departament: marketing

Titlu Job: senior business relationship manager


Daily management of customer marketing and advertising campaigns
Proactive leadership that encourages the team to achieve the best performing
Managing budgets allocated both in the country and abroad
Regular communication and customer relationship at a senior level - Senior level
Focusing on fresh and innovative ideas for assigned customers
Generate accurate reports and status notifications to allocated clients
Track delivery times to internal and external customers
Providing technical solutions to customers with prompt requests
Completion of projects within the deadlines imposed by a specific calendar and within a
agreed budget
Maximize profits by implementing, developing and promoting a high quality level of the services offered.
Using knowledge and skills to motivate team, customers, everything to lead the agency in the most productive direction

01.01.2007 - 30.11.2010

Departament: marketing

Titlu Job: holding advertising acquisitions manager


Brand management & Acquisitions
- promoting the image of Cefin Holding
- market and competition study
- attracting new market segments for the registration of commercial contracts.
- informing clients and potential clients about the activity of the organization, directly or
through media (news, press releases, press conferences);
- analysis of competition and identification of strengths and weaknesses of products
- conducting market studies to identify how the market is structured:
current clients, potential clients;
- analyzing market prices and making fundamental proposals
changing prices
- preparation of the organization's advertising plan (broadcasting media, timing,
indoor and outdoor signage, objectives);
- analysis of advertising offers and identification of the most advantageous forms of advertising
promotion (both from the market and from the perspective of the impact on the market)
prices to);
- design of advertising materials (announcements, leaflets, offers, etc.);
- collaborating directly with advertising agencies and the media;
- analysis of the organization's existing products and services for the proposals
constructive to increase their quality and diversify them;
- proposal, creation and implementation of new products in accordance with the application on
- permanent documentation of the products and services offered by the competition and
how Cefin Holding services and products can be expanded and optimized;
- designing the stages of attracting new market segments;
- Negotiating new product launch contracts;
- Making reports on macroeconomic developments, forecasts and forecasts
their implications on Cefin Holding 's policy on material and financial resources
- managing statistical data (number of clients, number of contracts, evaluation
products and making monthly, quarterly, half-yearly or yearly proposals
on these spheres of interest.

01.10.2002 - 30.06.2006

Departament: marketing

Titlu Job: advertising acquisition manager


Purchase the necessary Help Net campaign materials.
Finding and contacting the best advertisers.
Negotiating procurement contracts for all departments.
Developing and implementing social programs through the Help Net Foundation
Track and Report Key Values ​​and Reduce Expenses for May good efficiency.
Maintaining relations with printing houses, suppliers of advertising materials, producers indoor and outdoor signage
Maintain permanent link with advertising agencies and media channels.
Negotiating and renting locations for different events, special conferences, symposiums, corporate parties, etc.
Designing internal and external promotional programs for company.
Organization of Special Events, their feedback, hostess and promoters selection
Choice of accommodation locations for various delegations
Choosing and managing all suppliers of materials for the necessary advertising campaign

01.02.1996 - 30.04.2002

Departament: marketing

Titlu Job: special event - team coordinator


Designing advertising events to implement mobile communications on the Romanian market
Training and training of the promotional team
Develop and monitor events
Supervising and coordinating promoters
Evaluation and analysis of the events
Monthly evaluation of the promotional team
Coordination of activities needed to open locations
Responsible for the relationship with advertising agencies
Managing orders, stocks, promotional materials
Managing budgets for the purchase of promotional materials
Provision of administrative support for the department
Concert Organization Patricia Kaas - Bucharest 1998
Ensure good promotion of local promotions - Tg Jiu, Cluj, Arad
- selecting promoters
- contacting dealers for choosing the best promotional areas
- organizing local Christmas parties for the dealers in the allocated areas
- organization of press conferences, workshops and other special events
necessary for the implementation of mobile telephony on the Romanian market in the allocated areas
- identifying local suppliers for advertising materials
- managing the allocated budget
- monitoring and analyzing the impact of both street and media promotions
-organizing concert Smokie - Cluj Napoca
Special Courses (IT / Telecom) @MOBIFON S.A, Bucharest, Romania

A.E.C.R. (Achieving Extraordinary Customer Relationships) Kaset International - Course
for the staff working in direct relationship with clients - MOBIFON SA ROMANIA
M.C.E. Managing Collection Experience Kaset International - Personnel Course
who work directly with the difficult (unhappy) clients - MOBIFON SA ROMANIA
FULL - 3 MODULES See less




1991 - 1995 Facultate: Finante Banci la Bucharest Ecological Faculty din Bucuresti. Achieved very good marks in Management; Managerial Accounting; Economic
Policies; International Finance Policies, Computer Science (hardware - software)
1987 - 1991 Liceu / Școală profesională: MATEMATICA FIZICA la LICEUL ION CREANGA din Bucuresti.


Jul 1997 - Aug 1997: M.C.E. (Managing Collection Experience) Kaset International
M.C.E. (Managing Collection Experience) Kaset International - Curs pentru personalul
care lucreaza direct cu clientii dificili (nemultumiti) – MOBIFON SA ROMANIA
Feb 1997 - May 1997: A.E.C.R. (Achieving Extraordinary Customer Relations) Kaset International
A.E.C.R. (Achieving Extraordinary Customer Relations) Kaset International - Curs
pentru personalul care lucreaza in relatii directe cu clientii – MOBIFON SA ROMANIA

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