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Curriculum Vitae

informatii personale


M 16.08.1977

Permis conducere:  Cat.B, Data obtinerii:18.09.1998

Stagiu militar: da



A detail-oriented marketing professional with strong analytical, organizational and interpersonal skills. Flexible, hardworking and committed with strong sense of priority, urgency and commitment to deadlines. Strong knowledge of various marketing operations systems, data management, analysis and diagnostic, focused on the quality and accuracy of my work.

Salariu: nespecificat

Tip job: Full time

Departament: Marketing, Publicitate, Telecomunicatii, Achizitii, Relatii clienti / Call center, IT Software, IT Hardware, Audit / Consultanta

Oras de lucru: Bucuresti

Nivel Cariera: Mid-Level (2-5 ani)

Disponibil: oricand

experienta profesionala


01.01.2017 - prezent

Departament: achizitii

Titlu Job: economist

01.09.2014 - 30.09.2015

Departament: marketing

Titlu Job: sales and marketing manager


• Managed all the customer facing marketing campaigns
• Developed a new strategy for Online Marketing, to increase the online presence and increase awareness both on social platforms and online media
• Improved the direct marketing strategy and increased with 20% the newsletter opt-ins
• Responsible for new business, from cold calling to negotiating and signing contracts
• Use data driven techniques to determine right tactic and offer mix
• Analyze and assess Campaign Performance and make adjustments based on market performance
• Drive Marketing created revenue with emphasis on new buyers
• Responsibility for Marketing budget spending and Agency relationships
• Organising a quarterly Event along with the Netherland Romanian Chamber of Commerce, tackling common and successful recruitment tactics.

01.06.2011 - 31.12.2013

Departament: internet / e-commerce

Titlu Job: online marketing specialist


• Directly managed SEO and SEM Campaigns for clients in different market verticals like Manufacturing, Accounting, IT&C
• Developed many Paid Search and Paid Social campaigns
• Work on end to end campaign planning, management, execution and results analysis
• Plan tactics in accordance with the given budget to achieve defined targets
• Monitor and measure campaign performance and provide recommendation for better ROI and execution
• Agency management – prepare copywriting creative briefs & media strategy for agencies and follow up on execution
• Focused on US and Canada customers
• Document all actions taken
• Share and/or adopt best practices and apply lessons learned
• Developed a monthly event designed for Business Owners, Marketing and Sales Managers, to raise awareness, on the Romanian Market, on the Online Marketing benefits and the ROI.

01.07.2009 - 30.06.2011

Departament: marketing

Titlu Job: owner and marketing manager


• Managed the marketing of a revolutionary product, introducing eco-advertising on Romanian market
• Aiming to help small businesses to advertise their products on local market
• Developed a concept of paper bag made of recycled paper and printed on both sides with ad's and discount coupons. Further the bags where distributed to stores all around the city and from them, free, to their clients, creating a mini billboard effect
• Actively involved in all the sales negotiations and product presentations
• Managed the Online presence.

01.12.2007 - 31.07.2009

Departament: marketing

Titlu Job: marketing operations team leader


• As a Team-Leader I managed to have my team meet all TAT’s as per customer’s standard agreement
• Maintain the correct balance between direct work within the assigned process/processes and the indirect work related to the TL role
• First level escalation point
• Responsible for meeting deadlines for every specific task
• Responsible for resource optimization (workload balance allocation and work split within assigned team/ accountable for creating a reliable back-up structure)
• KPI`s implementation – responsible for team members’ performance
• Actively participating in Focal Point Reviews for team members
• Identifying development path for each team member and act as a coach for the team
• Day to day key involvement in the team by acting according to the team members’ development plan communicated by the Supervisor.

01.08.2006 - 30.11.2007

Departament: marketing

Titlu Job: marketing operations specialist


• Perform complex Marketing Operations activities in assigned process/processes
• Market segmentation for supporting marketing campaigns implemented all across EMEA zone (Europe-Middle East and Africa)
• Consultancy on adapting marketing campaigns’ target to existing client information on specific types, areas, business value or other criteria
• Database analysis, reporting and consultancy
• Monitoring Responses, Activities and Leads in Siebel to ensure that all uploaded campaign responses have been assigned correctly or are being handled within accepted timescales
• Reporting(planned and ad-hoc) on campaign results, gathering and analyzing responses
• Marketing campaigns setup in the system
• Documenting all processes developed by the team
• Participating as a project resource for 5 Siebel Releases
• Receiving and solving any tickets (issues) from marketing regarding market segmentation processes
• Trainer on Segmentation process for team members and customers
• Involved in organizational events
• Trainer on Microsoft Excel




2003 - 2007 Facultate: Marketing la SPIRU HARET UNIVERSITY din Bucharest.
1996 - 2002 Facultate: la din Bucharest.


Focusing on Your Customer (Harvard Manage Mentor)2005
Understand the service profit chain—and in particular the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability

Basic of Project Management(Axioma Solutions) 2007



Limbi straine(Scris,Vorbit,Citit):


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