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09.03.2000 - 16.10.2010 Departament: marketing Titlu Job: client service director, marketing coordinator Responsabilitati: CLIENT SERVICE DIRECTOR 10.10.2007 - 30.10.2010
Company:Friends Advertising
Working city: Bucuresti
Departament: client service
Company activity field : Full service advertising agency
Responsibilities:
Coordinated the Client Service Department of Friends Advertising.
Managed a team of 4 professionals.
Operational duties regarding clients' projects, agency budget, internal processes / micro-management, recruiting, training / coaching, administrative.
Recommendation:
Sorin Tranca - Creative Director & Managing Partner
Achievements:
- Coordinated, from concept to implementation and results, (re)branding projects, launch campaigns, promotional campaigns, integrated campaigns (ATL, BTL, PR, online) for more than 50 brands, international and local
- Actively and creatively contributed to better organizing agency resources with the purpose of achieving both better quality advertising and increased efficiency (hence profitability)
- Budget forecasting and follow-up
- Resources coordination and training
- Formulated, wrote, and implemented new employee guides.
Previous Marketing & Advertising experience
SENIOR ACCOUNT MANAGER, MARKETING COORDINATOR 15.03.2000 - 15.10.2007
Working city: Bucuresti
Departament: marketing
Company activity field : Marketing & Advertising
Responsibilities:
2000-03 2007-10 (7 years and 7 months)
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Senior Account Manager, Friends Advertising (Advertising Agency)
Aug 2006 - Oct 2007 (1 year and 2 months)
Client relationship, project management, strategy.
Coordinated extended communication campaigns, from re-branding (Fan Courier) to
communication strategy and planning, creative, media, PR and below-the-line
projects.
Clients: Fan Courier, Tiriac Imobiliare (Residenz), ProAlim San, European Drinks
(Izvorul Minunilor, Frutti Fresh, Fruttia, Hera, Adria), Canon.
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Account Manager, Client Service Director, Starlink Creative Services (former part of Leo Burnett) - (Advertising Agency)
Dec 2005 - Aug 2006 (9 months)
Coordinated the Client Service Department of Starlink Creative Services.
Managed a team of 3 professionals.
Operational duties regarding clients' projects, agency budget, internal processes /
micro-management, recruiting, training / coaching, administrative.
Agency client portfolio: Anchor Group (Mall Vitan, InCity), AID Romania (campanie
anti-coruptie), Adevarul, Unicoms (Sure Check), Fuchs, EFG Leasing, Romstal,
Romstal Leasing, Autoklass, MCA, Agrana, City Park, Superbebe, Medlife, Euroexpo,
Marex.
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Account Executive, Account Manager, Medic One (part of Lowe)
(Advertising Agency)
June 2004 - Dec 2005 (1 year, 6 months)
Project management, strategy, client relationship - healthcare related brands.
Developed communication campaigns, product launches, medical and DTC communication.
Clients: Abbott Laboratories (Klacid, Gopten), Glaxo Smith Kline (Vitamax, Eurovita), Aer Pur (Quit&Win), Egis Pharmaceuticals (Lucetam, Egilok, Frontin, Stimuloton, Auronal), Merck Sharp & Dohme (Fosamax), Innovatics (Siliphos), Bayer (Cal-C-Vita, Bepanthen, Supradyn, Elevit), Biofarm (Calcimax, OsUnit), Schering (Yasmin).
Other New Business Projects and project-based clients.
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Account Executive, Friday Advertising (Advertising Agency)
July 2003 - June 2004 (1 year)
Project management, client relationship.
Involved in extended communication campaigns for clients such as:
Domo, Sensiblu, Fuchs, Volvo, Frisomat, Darling.
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Marketing Coordinator, Interamerican Insurance SA
May 2001 - July 2003 (2 years, 2 months)
- actively participating at the development of the company's communication
campaigns (Pensia Ta, RCA, Medisystem Hospital) / press, TV, outdoor, radio,
posters, events
- managing the feedback with the advertising agency, preparing the rough copy for
company's advertising materials (brochures, leaflets, posters, etc.)
- writing advertorials and press-releases, every-day press monitoring
- competition analysis; desk research for the Medisystem/Euroclinic project
- monitoring the sales network performances: weekly and monthly reports.
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Marketing Assistant, SC Dorobantul SA (Ploiesti)
March 2000 - May 2001 (1 year, 2 months)
- preparing communication materials and attending specialized fairs and exhibitions
- participating at meetings with the advertising agency (Ars Advertising, Ploiesti), developing strategies for corporate image communication
- commercial correspondence with customers and suppliers, sending and requesting
for commercial offers. Realizari: Agency Business/Accounts Coordination
- Coordinated, from concept to implementation and results, (re)branding projects, launch campaigns, promotional campaigns,
integrated campaigns (ATL, BTL, PR, online) for more than 50 international and local brands in almost all the categories (telecom,
pharma & FMCG – extensive experience, retail, technology, auto, residential projects, media / communication, banking, fashion,
services, social campaigns, etc)
- Actively and creatively contributed to better organizing agency resources with the purpose of achieving both better quality
advertising and increased efficiency (hence profitability)
- Budget forecasting and follow-up
- Resources coordination and training
- Formulated, wrote, and implemented new employee guides.
- Own business start-up & growth for more than 5 years
- Coordinated marketing activities & advertising campaigns at Interamerican
- Over 14 years experience in marketing & advertising
- Goal-oriented, strong leadership capabilities.
- Organized, problem solver.
- Ability to manage complex projects from concept to fully operational status.
- Proven ability to efficiently manage a team (up to 6 people, so far).
- Balanced, high capacity of working under stress.
- Good negotiator
- While in advertising, worked on more than 50 international and local brands, in almost
all the categories represented on the Romanian market.
- Worked with teams of advertisers, advertising people, media professionals,
TV/AV/print/web specialists. And wonderful brands.
Specialties:
- communication strategy
- advertising campaign planning & management
- budget planning & management
- team management & training
- new business development |
