01.04.2015 - prezent

Departament: marketing

Titlu Job: account manager

Responsabilitati:

Account management for clients from various industries, such as Auto, Pharma, Hospitality, Tourism, Financial, Fashion, Retail, Education, Entertainment, Health, Energy, Real Estate, Transport and logistics, IT/Telecom;
Managing and implementing website, webapps, iPhone and Android apps development projects;
Define and implement Social Media campaigns - developing weekly content plans for Facebook, Instagram, Twitter; implementing the content plans; targeting and budgeting; analysis and reporting; continuously improving the Social Media activity based on the insights and best practices;
Define and implement online campaigns - Google Ads, Web Banners;
Managing relations with the media buying agency;
Brand / Product Development, Brand (re) Positioning, Research, Naming;
Copywriting and graphical input for ads and presentation materials such as flyers, posters, brochures etc.
Managing relations with the agency's production suppliers;
Participating in brainstorming and client-agency status meetings;
BTL related activities;
Media Monitoring.

01.01.2014 - 30.04.2015

Departament: marketing

Titlu Job: marketing manager

Responsabilitati:

Establish the budget for the marketing activities;
Negotiate contracts with suppliers;
Elaborate selected marketing collateral including brochures, sales kits, campaigns;
Build communication strategy according with company targets;
Oversee design and production team;
Develop and execute direct mail, e-mail, Newsletter, advertising and web campaigns in support of sales goals;
Manage Social Media content and interactions;
Write press releases and other PR;
Manage events - industry fairs, launch and opening events, private fitting sessions;
Monitor results and elaborate reports;
Assess current tools and processes and make recommendations for improvements;
Pricing strategy, new business & special partnership;
Media relationship, media buying;
Manage and develop the implementation of the e-commerce project.

01.07.2011 - 31.01.2014

Departament: internet / e-commerce

Titlu Job: e-commerce manager

Responsabilitati:

Administrating the website (www.victorionline.ro, www.victoriaoutlet.ro, Victoria 46 boutique’s page on www.farfetch.com);
Creating and uploading products on the website;
Processing online orders;
CSR related activities;
Advertising production;
Maintaining the relation with the web agency;
Processing the e-payment platform;
Organizing photo sessions;
Maintaining the relation with the courier;
Setting up Sales Campaigns.

30.09.2010 - 01.06.2011

Departament: internet / e-commerce

Titlu Job: project manager

Responsabilitati:

Administrating the website (www.victoriaoutlet.ro) ;
Creating and uploading products on the website;
Processing online orders;
CSR related activities;
Advertising production;
Maintaining the relation with the web agency;
Processing the e-payment platform;
Organizing photo sessions;
Maintaining the relation with the courier;
Setting up Sales Campaigns.

08.02.2007 - 28.09.2010

Departament: marketing

Titlu Job: btl & production coordinator; marketing specialist; marketing assistant

Responsabilitati:

Setting up services;
Rate schedules, campaigns by using RR Enterprises CRM platform;
Budgeting, administrating the website;
BTL projects, market research; advertising production;
Keeping track of the contracts and maintaining the relation with the suppliers;

Facultati:

2006 - 2008 Masterat: la din Bucharest.
2002 - 2006 Facultate: la din Bucharest.
1998 - 2002 Liceu / Școală profesională: la din Bucharest.