01.11.2017 - prezent

Departament: publicitate

Titlu Job: account manager

Responsabilitati:

Accounts: Pepsi, Apa Nova, Veolia, Coty Romania

Projects:

https://www.youtube.com/watch?v=1jw9eGPVgKw

https://www.youtube.com/watch?v=ieT1TYqCZ9Q

https://www.youtube.com/watch?v=0dBHzCukfWk

https://www.youtube.com/watch?v=1dCGcFMW5ow

Coordinating and maintaining the relationship between the Clients, the Creative, the BTL and the Production departments;

Management of all ATL and BTL campaign on the Clients, project management and strategic activity plans across the year;

Supervising and planning ATL and BTL campaigns for the managed accounts;

Conceiving and presenting creative and production briefs;

Achieving specific internal documents such as: weekly status reports, periodical reports, financial reports for managed accounts;

Developing presentations of creative concepts and communication proposals for the clients;

Active participation to client meetings (presentation of concepts, creative proposals, final executions);

Continuous monitoring of market evolution within the product categories of managed clients (through research information assimilation, participating at focus groups and consumer panel activities).

01.07.2016 - 31.10.2017

Departament: publicitate

Titlu Job: account executive

Responsabilitati:

Accounts: Staropramen and Tchibo

Projects:

https://oamenisigusturi.ro/articol/conceptul-czech-in-duce-experientele-cu-gust-si-mai-departe

https://www.youtube.com/watch?v=LnEx8poSckw

EFFIE AWARDS 2017
Bronze @ Shopper category with the “Staropramen Piano Bar and Musical Shelf” campaign.

Coordinating and maintaining the relationship between the Clients, the Creative, the BTL and the Production departments;

Supervising and planning ATL and BTL campaigns for the managed accounts;

Conceiving and presenting creative and production briefs;

Planning and supervising BTL campaigns of managed accounts (for events like Street Food, TIFF, Jazz in The Park, FITS and so on);

Achieving specific internal documents such as: weekly status reports, periodical reports, financial reports for managed accounts;

Developing presentations of creative concepts and communication proposals for the clients;

Active participation to client meetings (presentation of concepts, creative proposals, final executions);

Continuous monitoring of market evolution within the product categories of managed clients (through research information assimilation, participating at focus groups and consumer panel activities).

01.02.2015 - 31.07.2016

Departament: publicitate

Titlu Job: jr. account executive

Responsabilitati:

Accounts: L’Oreal Paris, Maybelline, Vodafone, Medicum, Fundatia Renasterea

Conceiving and presenting creative and DTP briefs;

Planning ATL campaigns for the managed accounts;

Achieving specific internal documents such as: weekly status reports, periodical reports, financial reports for managed accounts;

Developing presentations of creative concepts and communication proposals for the clients;

Active participation to client meetings (presentation of concepts, creative proposals, final executions);

Continuous monitoring of market evolution within the product categories of managed clients (through research information assimilation, participating at focus groups and consumer panel activities).

01.11.2014 - 31.01.2015

Departament: publicitate

Titlu Job: intern

Responsabilitati:

Accounts: Raiffesen Bank
Conceiving DTP briefs & verifying DTP files;
Verifying creative proposals and helping my account manager with presentations;
Market monitoring for the bank sector.

Facultati:

2014 - 2016 Masterat: Jurnalism la Facultatea de Jurnalism şi Ştiinţele Comunicării, Universitatea București din Bucharest. Cunoștințe în: presă scrisă și audiovizual; relații publice; publicitate; metodologii
de cercetare; dreptul comunicării; etică și deontologie profesională; științe ale
comunicării; tehnici de investigație jurnalistică; științe politice.
2011 - 2014 Facultate: Jurnalism Politic la Facultatea de Jurnalism și Științele Comunicării, Universitatea București din Bucharest. Cunoștințe în: presă scrisă și audiovizual; relații publice; publicitate; metodologii
de cercetare; dreptul comunicării; etică și deontologie profesională; științe ale
comunicării; tehnici de investigație jurnalistică; științe politice.