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Curriculum Vitae

informatii personale


F 19.06.1978

Permis conducere:  Cat.B, Data obtinerii:01.10.2001



Account Director with a 16 years background in the communication industry, extensive experience in managing global campaigns - strategic and creative development, as well as implementation with centralized models. I have managed simultaneous projects with wide complexity by coordinating multidisciplinary teams, and successfully managed senior stakeholder relationships in international companies. As a leader, I am driven by creating an environment where my team delivers results with high efficiency while working in a collaborative atmosphere. With a keen interest in corporate social responsibility, I am motivated by businesses where ethics play a role as important as profit.

Salariu: 1.500,00 USD / luna

Tip job: Part time, Full time

Departament: Relatii publice, Marketing, Publicitate, Educatie / Training / Arte, ONG / Voluntariat, Turism / Hotel staff, Relatii clienti / Call center, Protectia mediului, Management

Oras de lucru: Bucuresti

Nivel Cariera: Manager / Executiv, Senior-Level (> 5 ani)

Disponibil: 10.09.2002

experienta profesionala


01.05.2016 - 31.07.2019

Departament: publicitate

Titlu Job: account director


Strategically leading a team of 3 Account Managers in implementing global advertising campaigns in the EMEA region on TV, print and OOH (static and digital) with maximum results: ensuring successful and profitable projects are delivered in a timely manner by a streamlined workflow between departments.
Liaising and coordinating with Hogarth offices in New York and Singapore and offering support to other Hogarth EMEA teams: Dubai, Dusseldorf, Istanbul and Bucharest. o Developing a trust relationship with GSK Marketing across the EMEA region by onboarding the Global and Regional teams on the fully centralized model vs a traditional, local led management model. This has resulted in more new business opportunities. o Offering tailored local creative & strategic input to Marketing Leads, while ensuring brand consistency o Establishing successful collaborations with creative agencies (Grey, Saatchi & Saatchi, Havas), increasing Hogarth’s reputation and trust among partners o Creating decks for global client meetings and financial data interpretation; working in partnership with CFO and Commercial Manager to ensure maximum revenue for agency services o Improving workflow efficiency & profitability for the Skechers account by perfecting client briefing

01.10.2011 - 30.04.2016

Departament: publicitate

Titlu Job: senior account manager


Managing the implementation of global advertising campaigns for 14 European markets by coordinating a team of TV & audio producers, transcreation managers, Business Affairs and finance o Liaising with local clients to understand their markets' communication needs and offering guidance on ways global assets can be adapted keeping consistency with the campaign idea and guidelines o Working with a centralised model that saves resources by providing economies of scale to the clients Key achievements: o Working independently on the account with minimum involvement from the Business Director, single-handedly managing complex projects under tight deadlines o Significantly increased revenue on the account, turning it around to a high profit margin o Successfully supported Novartis in adapting campaigns which increased brands’ awareness in market

01.04.2004 - 30.09.2010

Departament: publicitate

Titlu Job: client service


Clients: Procter & Gamble Balkans - Head & Shoulders, Olay, Blend-a-Med, Novartis, Ciuc beer, United Way (NGO), Celmar Teas, European Drinks o Helping to establish communication strategies for clients' brands o Coordinating the Balkan regional campaigns for the Head & Shoulders and Blend-a-Med brands: o Taking client briefs to adapt global campaigns and manage local creative & production development o Managing the deployment of the creative campaigns in the Balkan region, ensuring brand communication consistency by providing support and guidelines / brand strategic directions o Preparing brand presentations, analysing the key competitors in each market o Writing briefs, analysing creative ideas and recommending the best creative directions to the clients o Coordinating departments involved in campaigns' implementation process: DTP, production, finance o Preparing and supervising shoots for TV commercials, radio recordings and photo sessions o Working and negotiating with production houses, photographers, image banks o Encouraging environmentally sustainable behaviours in the agency after a training in San Francisco

01.11.2003 - 31.03.2004

Departament: publicitate

Titlu Job: account executive


Clients managed: Citibank, Clarfon (hearing devices), Interstar (household cleaning products) o Designed and led focus group qualitative research, recommended the communication strategy and creative routes

01.01.2003 - 31.10.2003

Departament: relatii publice

Titlu Job: pr executive


Brand launches, image & tactical communication, brand activation programs, corporate communications on multiple accounts
Pitch presentations for new business
Organized the “Annual Gala for Journalism in Communications and IT” for the Ministry of Communications and Information Technology in Romania

01.03.2000 - 31.03.2001

Departament: ong / voluntariat

Titlu Job: vice-presedinte ong, coordonator


Planificarea activitatii de Exchange pentru un an;coordonarea celor 3 sub-echipe din aria Exchange - Client Service, Student Service si Reception; evaluarea si monitorizarea activitatilor; motivare membri etc.

Implementarea de idei noi.
Organizarea impreuna cu tot boardul de conducere, a unui seminar de planificare strategica reusit.
Realizarea unei campanii de promovare a programului de Exchange in ASE si alte facultati din Bucuresti.
Petru Fruntes, Reuters.

01.08.1999 - 01.03.2000

Departament: relatii clienti / call center

Titlu Job: coordonator de proiect.


Coordonator al proiectului pentru IMM-uri, in colaborare cu AIESEC Milano, "Youth in Action" - coordonarea echipei care se ocupa atat de firmele din Bucuresti, cat si de studentii implicati in program; contactul mentinut cu AIESEC Milano.


Realizarea conceptuala a proiectului.
Semnarea a 5 contracte cu 5 companii romanesti, de catre echipa coordonata.

01.02.1999 - 01.03.2000

Titlu Job: membru echipa company service


Relatia cu companiile participante la programul de schimb international de studenti.


Semnarea unui contract de includere in program a companiei Mercury Promotions.




Cambridge - Advanced Level Degree
Universita per Starnieri di Siena - diploma lb. italiana, niv 2
Institutul Italian de Cultura - diploma lb. italiana - niv.3
Premiul 2 pe Bucuresti - Olimpiada Lb. Engleza - cl. a 10-a.



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